What is Bloomberg Second Measure?
Founded in 2015 and headquartered in San Mateo, California, Bloomberg Second Measure operates at the intersection of big data and financial analysis. The company provides a sophisticated platform that aggregates and analyzes consumer transaction data to deliver actionable insights into company performance, customer retention, and lifetime value metrics. By enabling users to benchmark companies against their peers and correlate transaction trends with reported revenue, the platform serves as a vital tool for market research and investment due diligence.
The firm's core value proposition lies in its ability to transform raw, fragmented transaction data into structured, reliable intelligence. This capability allows clients to monitor real-time shifts in consumer behavior across the United States, providing a distinct competitive advantage in identifying emerging market trends and assessing the health of direct-to-consumer businesses.
How much funding has Bloomberg Second Measure raised?
Bloomberg Second Measure has raised a total of $23M across 3 funding rounds:
Angel/Seed
$2M
Series A
$20M
Debt
$1M
Angel/Seed (2016): $2M with participation from Bessemer Venture Partners, Y Combinator, Shasta Ventures, Foundation Capital, and Norwest Venture Partners
Series A (2019): $20M led by Goldman Sachs, Citi Ventures, and Bessemer Venture Partners
Debt (2020): $1M supported by PPP
Key Investors in Bloomberg Second Measure
Bessemer Venture Partners
A historic venture capital firm with a global footprint, specializing in early-stage and growth-stage investments across diverse technology sectors.
Y Combinator
A premier startup accelerator and seed-stage investor known for fostering high-growth technology companies through mentorship and capital.
Goldman Sachs
A leading global investment banking and management firm that provides strategic capital and advisory services to support large-scale corporate growth.
What's next for Bloomberg Second Measure?
With the successful completion of its recent financing, Bloomberg Second Measure is well-positioned to accelerate its product development roadmap and expand its data coverage. The current lifecycle stage, characterized by major enterprise-level funding, suggests a strategic pivot toward deepening its analytical capabilities and potentially broadening its reach into new vertical markets. As the demand for data-driven decision-making continues to permeate the financial services sector, the company is likely to focus on enhancing its predictive modeling features and strengthening its integration with existing institutional workflows.
The strategic backing from prominent venture capital firms and global financial institutions provides not only the necessary liquidity for scaling operations but also the industry credibility required to maintain its leadership in the alternative data space. Future growth will likely be defined by the company's ability to maintain data integrity while scaling its infrastructure to handle increasingly complex datasets, ensuring that its clients remain at the forefront of market intelligence.
