What is Bloomberg Second Measure?
Bloomberg Second Measure develops a sophisticated platform designed to analyze consumer purchasing behavior, thereby offering a granular understanding of company performance and competitive positioning. The platform enables clients to rank companies against rivals, compare customer cohort metrics such as retention and engagement, correlate transaction data with reported revenue, and access historical transaction information. Operating within the United States, Second Measure provides crucial visibility into both public and private direct-to-consumer businesses, empowering strategic decision-making with actionable financial intelligence.
How much funding has Bloomberg Second Measure raised?
Bloomberg Second Measure has raised a total of $23M across 3 funding rounds:
Angel/Seed
$2M
Series A
$20M
Debt
$1M
Angel/Seed (2016): $2M with participation from Bessemer Venture Partners, Norwest Venture Partners, Foundation Capital, Shasta Ventures, and Y Combinator
Series A (2019): $20M led by Citi Ventures, Goldman Sachs, and Bessemer Venture Partners
Debt (2020): $1M supported by PPP
Key Investors in Bloomberg Second Measure
Bessemer Venture Partners
Bessemer Venture Partners is a venture capital firm with a long history, established in 1911, known for its investments in technology companies across various stages.
Norwest Venture Partners
Norwest Venture Partners is a global investment firm that provides venture capital and growth equity, with a focus on multi-stage investments.
Foundation Capital
Foundation Capital is a venture capital firm that partners with founders of category-defining technology companies, offering support from early stages through long-term growth.
What's next for Bloomberg Second Measure?
The recent major strategic investment signals a new phase of expansion and development for Bloomberg Second Measure. This capital infusion is likely to fuel advancements in its analytical capabilities, broaden its market reach, and enhance its platform's integration with enterprise systems. As the company continues to scale, it is poised to further solidify its position as a leader in providing real-time, data-backed insights into consumer spending trends, a critical asset for investors and businesses navigating dynamic market conditions.
See full Bloomberg Second Measure company page
