What is Bloomberg Second Measure?
Bloomberg Second Measure operates as a sophisticated analytics platform specializing in the aggregation and interpretation of consumer purchase data. By providing deep insights into company performance, customer retention, and lifetime value metrics, the firm enables organizations to benchmark their operations against industry peers with unprecedented accuracy. The platform serves as a critical utility for investors and corporate strategists who require real-time visibility into direct-to-consumer market dynamics across the United States. Through its comprehensive transaction history and correlation analysis, the company has established itself as an essential component of the modern financial intelligence stack.
How much funding has Bloomberg Second Measure raised?
Bloomberg Second Measure has raised a total of $23M across 3 funding rounds:
Angel/Seed
$2M
Series A
$20M
Debt
$1M
Angel/Seed (2016): $2M with participation from Y Combinator, Norwest Venture Partners, Bessemer Venture Partners, Shasta Ventures, and Foundation Capital
Series A (2019): $20M led by Citi Ventures, Goldman Sachs, and Bessemer Venture Partners
Debt (2020): $1M supported by PPP
Key Investors in Bloomberg Second Measure
Y Combinator
Established in 2005 and located in Mountain View, California, Y Combinator provides seed funding for startup businesses and to gauge investors for businesses.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm. The company is headquartered in Palo Alto, California with offices in India and Israel.
Foundation Capital
Foundation Capital is a venture capital firm that partners with bold founders building category-defining technology companies, supporting entrepreneurs from the earliest stages through long-term growth with deep operational and strategic expertise.
What's next for Bloomberg Second Measure?
With the support of its latest strategic financing, Bloomberg Second Measure is well-positioned to accelerate its product development roadmap and expand its data coverage. The company is expected to focus on enhancing its predictive modeling capabilities and deepening its integration with enterprise workflows. As the demand for high-fidelity consumer insights continues to grow, the firm is likely to prioritize scaling its engineering teams and refining its proprietary algorithms to maintain its competitive edge. This phase of growth will be critical in transitioning the company from a high-growth startup to a foundational pillar of the financial data ecosystem, ensuring that its clients remain at the forefront of market intelligence.
See full Bloomberg Second Measure company page
