What is Bloobloom?
Founded in 2017 by Fares and Abbas Manai, Bloobloom has carved out a distinct niche in the eyewear industry by eliminating traditional retail markups. The company offers premium glasses at a flat price of £99, supported by a highly effective free home trial service that allows customers to test five frames over five days. Beyond its commercial success, Bloobloom distinguishes itself through a commitment to social responsibility, donating a pair of glasses for every pair sold. This dual-focus approach—combining accessible luxury with tangible social impact—has positioned the company as a formidable challenger to legacy optical retailers.
How much funding has Bloobloom raised?
Bloobloom has raised a total of $6.9M across 2 funding rounds:
Other Financing Round
$3.9M
Other Financing Round
$3M
Other Financing Round (2022): $3.9M with participation from dmg ventures and Pembroke VCT
Other Financing Round (2025): $3M led by dmg ventures, Social Impact Enterprises, and Pembroke Management
Key Investors in Bloobloom
dmg ventures
A venture capital fund leveraging the UK's largest news media group to help consumer startups reach mass-market scale through media credits and marketing expertise.
Social Impact Enterprises
A technology business incubator dedicated to fostering ESG-aligned startups and providing resources for projects that generate positive social and environmental change.
Pembroke Management
A Canadian-based real estate investment and management firm that provides strategic asset repositioning and long-term capital support for institutional clients.
What's next for Bloobloom?
With this major strategic investment, Bloobloom is well-positioned to transition into its next phase of enterprise-level scaling. The company is expected to prioritize market penetration and the optimization of its supply chain to support its growing customer base. Furthermore, the infusion of capital will likely facilitate the expansion of its 'Pair for Pair' program, reinforcing its ESG credentials while simultaneously driving brand loyalty. As the firm matures, the focus will shift toward sustaining its disruptive retail model while navigating the complexities of international market expansion and maintaining its commitment to high-quality, affordable eyewear.
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