What is Bloobloom?
Founded in 2017 by Fares and Abbas Manai, Bloobloom has redefined the eyewear purchasing experience by eliminating traditional retail markups. The company offers a flat-price model of £99 per pair, supported by a highly effective free home trial service that allows customers to test five frames over five days. Beyond its commercial success, Bloobloom distinguishes itself through a strong social mission; its 'Pair for Pair' initiative ensures that every purchase contributes to providing eyewear for those in need. This dual focus on consumer-centric retail and social responsibility has allowed the brand to carve out a significant niche in the global optical market.
How much funding has Bloobloom raised?
Bloobloom has raised a total of $6.9M across 2 funding rounds:
Other Financing Round
$3.9M
Other Financing Round
$3M
Other Financing Round (2022): $3.9M with participation from dmg ventures and Pembroke VCT
Other Financing Round (2025): $3M led by dmg ventures, Social Impact Enterprises, and Pembroke Management
Key Investors in Bloobloom
dmg ventures
A venture capital fund leveraging the UK's largest news media group to help consumer startups reach mass-market scale through capital and marketing expertise.
Pembroke VCT
A venture capital trust focused on supporting ambitious founders with disruptive business models across sectors including design, wellness, and digital services.
Social Impact Enterprises
A technology business incubator dedicated to fostering startups that align with ESG initiatives and positive social change.
What's next for Bloobloom?
With the support of its latest funding, Bloobloom is expected to focus on scaling its digital infrastructure and enhancing its supply chain efficiency to meet growing consumer demand. The strategic involvement of investors with deep expertise in mass-market consumer brands suggests a push toward broader market penetration and increased brand visibility. As the company matures, it will likely leverage its existing data-driven insights to optimize its home-trial logistics and expand its product offerings. The focus remains on maintaining the delicate balance between rapid commercial growth and the preservation of its core social impact mission, ensuring that the brand remains a preferred choice for value-conscious and socially aware consumers.
See full Bloobloom company page
