What is Bloobloom?
Founded in 2017 by brothers Fares and Abbas Manai, Bloobloom disrupts the traditional eyewear market by offering premium glasses directly to consumers at a fixed price of £99, bypassing conventional retail markups. A key differentiator is its popular free home trial service, allowing customers to select five frames to try at home for five days before purchasing. Complementing its commercial activities, Bloobloom operates a 'Pair for Pair' initiative, donating a pair of glasses to someone in need for every pair sold, embedding social impact into its core operations. The company's focus on value, convenience, and social responsibility positions it strongly within the competitive e-commerce landscape.
How much funding has Bloobloom raised?
Bloobloom has raised a total of $6.9M across 2 funding rounds:
Other Financing Round
$3.9M
Other Financing Round
$3M
Other Financing Round (2022): $3.9M with participation from Pembroke VCT and dmg ventures
Other Financing Round (2025): $3M led by dmg ventures, Social Impact Enterprises, and Pembroke Management
Key Investors in Bloobloom
dmg ventures
dmg ventures is a venture capital fund that specializes in taking consumer startups to the mass market, leveraging the backing of the UK's largest news media group. They offer investment from Seed to Series A through their Headline Fund and from Series B onwards with their Scale Fund, providing capital, discounted media credits, and marketing expertise.
Social Impact Enterprises
Social Impact Enterprises, LLC is a technology business incubator focused on social impact and ESG (Environmental, Social, and Governance) initiatives. The company aims to provide support and resources for startups and projects that align with its mission of fostering positive social change.
Pembroke Management
Pembroke is a real estate investment and management company headquartered in Canada, specializing in commercial real estate development, ownership, and asset management. The organization focuses on acquiring, developing, and managing high-quality commercial properties including office buildings, industrial facilities, and mixed-use developments across major markets.
What's next for Bloobloom?
The recent major strategic investment signals Bloobloom's transition into a scaling phase, likely enabling further expansion of its product lines, enhancement of its e-commerce platform, and broader market penetration. This enterprise-level funding will empower the company to optimize its supply chain, invest in targeted marketing campaigns, and potentially explore international market entry. Bloobloom's commitment to its social mission, coupled with its direct-to-consumer efficiency, positions it for sustained growth and increased brand loyalty in the global eyewear market.
See full Bloobloom company page
