What is Blis?
Blis operates as a sophisticated integrated planning and buying platform designed to provide the world's largest brands and media agencies with scaled, relevant, and high-performing audiences. The company's technology facilitates precise audience targeting and campaign execution, enabling advertisers to connect with their desired consumer segments effectively. With a focus on data-driven insights and advanced analytics, Blis aims to optimize advertising spend and enhance campaign performance across various channels.
How much funding has Blis raised?
Blis has raised a total of $26.4M across 2 funding rounds:
Series A
$1.4M
Series B
$25M
Series A (2012): $1.4M with participation from Beringea, Miroma, Ballpark Ventures, and Meridian Growth Capital
Series B (2016): $25M, investors not publicly disclosed
Key Investors in Blis
Beringea
Beringea is an international venture capital firm that invests in high-growth businesses in the US and UK, focusing on empowering entrepreneurs to build billion-dollar companies. With a diverse network and expertise across multiple sectors, they provide strategic support to their portfolio companies.
Miroma
Miroma Ventures is the investment arm of The Miroma Group, specializing in venture and growth stage investments in consumer brands and media platforms. The company partners with exceptional entrepreneurs, providing marketing solutions to accelerate growth and enhance long-term value.
Ballpark Ventures
Ballpark Ventures is a boutique fund that specializes in investing in early-stage technology startups. Comprised of successful entrepreneurs, the firm focuses on providing significant incremental value to ventures, particularly in sectors such as mobile, retail, and media.
What's next for Blis?
The recent major enterprise-level funding indicates a strategic push for Blis to further enhance its platform capabilities and expand its market reach. This capital infusion is likely to be directed towards technological innovation, strengthening its data infrastructure, and potentially exploring new geographic markets or industry verticals. The company's trajectory suggests a focus on solidifying its competitive advantage in the ad-tech landscape by offering increasingly sophisticated audience intelligence and activation solutions.
See full Blis company page
