What is Blippar?
Founded in 2011 and headquartered in the United Kingdom, Blippar operates at the intersection of mobile technology and computer vision. The company specializes in developing sophisticated augmented reality platforms that bridge the gap between physical environments and digital content. By providing robust tools for both mobile applications and web-based interfaces, Blippar enables brands and enterprises to deliver interactive, data-rich experiences to their end-users. Its market position is defined by a commitment to high-fidelity visual recognition and seamless integration, positioning the firm as a key player in the broader digital transformation movement.
How much funding has Blippar raised?
Blippar has raised a total of $96M across 3 funding rounds:
Series D
$54M
Unspecified
$37M
Other Financing Round
$5M
Series D (2016): $54M with participation from Khazanah Nasional Berhad
Unspecified (2018): $37M led by Qualcomm Ventures and Candy Ventures
Other Financing Round (2021): $5M supported by West Coast Capita, Globalive, and Chroma Ventures
Key Investors in Blippar
Khazanah Nasional Berhad
Khazanah is a strategic investment fund operating in the consumer services industry, focused on long-term value creation and sustainable growth.
Qualcomm Ventures
The venture capital arm of Qualcomm, specializing in semiconductor technologies, wireless communication, and intelligent computing platforms.
Candy Ventures
A London-based venture capital firm that targets businesses with high potential for international expansion within the global alternative investment space.
What's next for Blippar?
Looking ahead, the infusion of capital is expected to accelerate Blippar's product development roadmap, particularly in the realm of WebAR and advanced spatial computing. As the enterprise demand for immersive digital experiences grows, the company is well-positioned to leverage its historical funding trajectory to capture significant market share. Strategic priorities likely include enhancing its developer ecosystem, scaling its cloud-based rendering capabilities, and pursuing partnerships that integrate AR into existing enterprise workflows. By focusing on scalable, high-impact use cases, Blippar aims to transition from a specialized AR provider to a foundational infrastructure layer for the next generation of mobile and web-based digital interactions.
See full Blippar company page
