What is Birdies?
Founded in 2015 by Bianca Gates and Marisa Sharkey, Birdies initially disrupted the footwear market by introducing stylish, comfortable slippers designed for home entertaining. The company has since evolved into a comprehensive lifestyle brand, offering a diverse range of flats, slip-ons, and sneakers. By leveraging a direct-to-consumer model, Birdies maintains a tight feedback loop with its customer base, allowing for rapid product iteration and a highly personalized shopping experience. The brand distinguishes itself through a commitment to social responsibility, charitable initiatives, and product collaborations that resonate with a modern, mobile-first demographic.
How much funding has Birdies raised?
Birdies has raised a total of $10.1M across 2 funding rounds:
Angel/Seed
$2.1M
Series A
$8M
Angel/Seed (2017): $2.1M with participation from Forerunner Ventures, Graph Ventures, Slow Ventures, and Social Capital
Series A (2019): $8M led by Forerunner Ventures, Slow Ventures, and Norwest Venture Partners
Key Investors in Birdies
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior, focusing on emerging consumer demands.
Graph Ventures
Graph Ventures is an early-stage investment fund founded by entrepreneurs for entrepreneurs, with a strong commitment to supporting diverse founding teams.
Social Capital
Social Capital focuses on advancing humanity by solving complex problems through strategic investments in entrepreneurs who aim to improve global opportunities.
What's next for Birdies?
With the recent capital secured, Birdies is well-positioned to accelerate its expansion strategy, likely focusing on deepening its omnichannel presence and diversifying its product portfolio. The company's trajectory suggests a shift toward scaling its supply chain and enhancing its digital marketing infrastructure to reach a broader global audience. As the brand continues to refine its value proposition, the focus will remain on maintaining the delicate balance between high-fashion aesthetics and functional comfort, ensuring that the company remains a top-of-mind choice for women seeking versatile footwear solutions in an increasingly demanding retail environment.
See full Birdies company page
