What is Birchbox?
Birchbox operates as an online monthly subscription service based in New York City, delivering curated boxes of beauty product samples to its subscribers. The company's model focuses on discovery, allowing consumers to explore a range of cosmetics, skincare, perfumes, and organic beauty items. This approach has positioned Birchbox as a key intermediary between beauty brands seeking market penetration and consumers eager to discover new products.
How much funding has Birchbox raised?
Birchbox has raised a total of $174.7M across 6 funding rounds:
Angel/Seed
$1.4M
Series A
$9.3M
Series B
$60M
Series C
$15M
Private Equity
$87M
Debt
$2M
Angel/Seed (2010): $1.4M with participation from Forerunner Ventures, Bullish, Sam Lessin, Gary Vaynerchuk, Harrison Metal, Andrew Mitchell, First Round Capital, Accel, Grace Beauty Capital, Lerer Hippeau Ventures, Kevin Colleran, Dave Morin, and Michael Dearing
Series A (2011): $9.3M led by Forerunner Ventures, Lerer Ventures, Consigliere, Harrison Metal, Andy Dunn, First Round Capital, Stanford University Endowment, and Accel Partners
Series B (2014): $60M supported by TriplePoint Venture Growth BDC Corp., Red Swan Ventures, Consigliere Brand Capital, Accel Partners, Comcast Ventures, Viking Global Investors, Slow Ventures, Glynn Capital, and First Round Capital
Series C (2016): $15M featuring Forerunner Ventures, Bullish, Glynn Capital, First Round Capital, Harrison Metal, Grace Beauty Capital, Lerer Hippeau Ventures, and Grape Arbor VC
Private Equity (2017): $87M backed by Comcast
Debt (2020): $2M with participation from PPP
Key Investors in Birchbox
Forerunner Ventures
Forerunner Ventures is a venture capital firm that partners with founders to build category-defining companies at the intersection of technology and human behavior, focusing on emerging trends and consumer demands.
Comcast Ventures
Comcast Ventures is the venture capital affiliate of Comcast Corporation, investing in consumer, enterprise, and frontier technology companies with a focus on technology, finance, and operations sectors.
First Round Capital
First Round is an early-stage venture capital firm that supports startups with company-building resources, tailored programs, and unique advice to help founders navigate their initial growth phases.
What's next for Birchbox?
The recent major strategic investment suggests Birchbox is poised for significant expansion and innovation. This capital will likely fuel advancements in product curation, personalized subscriber experiences, and potentially new market entries or strategic partnerships. The company's trajectory indicates a focus on solidifying its leadership in the beauty e-commerce space and adapting to evolving consumer preferences in the beauty and personal care industry.
See full Birchbox company page
