What is Bink?
Founded in 2015, Bink addresses the systemic inefficiencies inherent in traditional retail loyalty schemes. By leveraging its unique Payment Linked Loyalty technology, the company enables consumers to securely connect their payment cards directly to merchant reward programs. This disruptive approach eliminates the friction of physical loyalty cards and manual identification processes, ensuring that customers are automatically recognized and rewarded at the point of sale. Recognized by industry leaders such as Deloitte and the British Department for International Trade, Bink has established itself as a critical enabler of digital transformation within the retail landscape, bridging the gap between legacy loyalty systems and modern consumer expectations.
How much funding has Bink raised?
Bink has raised a total of $14.9M across 2 funding rounds:
Angel/Seed
$2.5M
Series A
$12.4M
Angel/Seed (2016): $2.5M, investors not publicly disclosed
Series A (2019): $12.4M led by Barclays
Key Investors in Bink
Barclays
Barclays PLC is a British multinational universal bank providing a wide range of financial services, including retail banking, corporate and investment banking, and wealth management, with a strong focus on digital innovation.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Bink?
With this major enterprise-level funding, Bink is poised to scale its operations and deepen its integration with major financial institutions and retail partners. The strategic focus will likely center on expanding its network of linked payment cards and enhancing the data analytics capabilities of its platform. By streamlining the interaction between brands and their customers, Bink is well-positioned to capture a larger share of the loyalty enablement market, driving higher engagement rates and providing actionable insights for retailers navigating an increasingly digital-first economy.
See full Bink company page
