What is BILT?
The award-winning BILT app provides voice and text-guided 3D interactive Intelligent Instructions®. The platform begins with a product overview, lists required tools and parts, and then directs users step-by-step through assembly or usage. BILT has demonstrated a significant impact on key performance indicators for manufacturers, including increased Net Promoter Score (NPS), star ratings, product registrations, and brand loyalty, while simultaneously reducing returns, customer support calls, setup time, and errors. By empowering brands with analytics on each product, BILT revolutionizes consumer engagement. Manufacturers maintain control over their content, with the ability to update instructions in real-time, ensuring they remain current. Furthermore, BILT supports manufacturers' sustainability efforts by minimizing the need for paper instructions, warranty cards, and registration cards. Founded in 2016 and based in Grapevine, Texas, BILT offers its free app on iOS and Android.
How much funding has BILT raised?
BILT has raised a total of $34.4M across 4 funding rounds:
Debt
$350K
Unspecified
$4M
Private Equity
$9M
Series B
$21M
Debt (2020): $350K with participation from PPP
Unspecified (2021): $4M, investors not publicly disclosed
Private Equity (2021): $9M supported by Silverton Partners
Series B (2024): $21M featuring Fifth Growth Fund, Silverton Partners, and Silicon Valley Bank
Key Investors in BILT
Silverton Partners
Silverton Partners is a leading early-stage venture capital firm based in Austin, Texas, specializing in investing in companies that leverage technology to create significant barriers to entry. With over 75 portfolio companies, 30+ acquisitions, and 4 IPOs, they are recognized as the most active venture capital firm in Texas. Their focus is on partnering with bold entrepreneurs and providing long-term support to help build tomorrow's best companies today. Silverton manages over $883 million in assets across 7 funds, emphasizing value addition and trust in their partnerships.
Fifth Growth Fund
Fifth Growth Fund is dedicated to identifying and nurturing innovative companies in the consumer, media, and technology sectors. Their portfolio includes cutting-edge firms such as BILT, which specializes in dynamic 3D interactive instructions, and Arctop, which develops non-invasive brain-computer interface technology. The fund aims to support a diverse range of clients, from DIY enthusiasts to gaming communities and food content creators. With a focus on growth and disruption, Fifth Growth Fund is positioned to lead in the evolving landscape of technology and media.
Silicon Valley Bank
SVB Financial Group offers commercial and private banking, asset management, private wealth management, brokerage & investment services, funds management, and business valuation services. The company was founded in 1983 and is headquartered in Santa Clara, California.
What's next for BILT?
With the recent major strategic investment, BILT is poised for significant scaling and further innovation. The company's focus on enhancing consumer-product interaction and providing manufacturers with valuable data analytics positions it for continued leadership. Future developments are likely to include expanding the library of interactive instructions, integrating advanced augmented reality features, and forging new partnerships with a wider range of manufacturers across diverse industries. This strategic financing will also enable BILT to bolster its sales and marketing efforts, further solidifying its market presence and driving adoption of its unique instructional technology.
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