What is BetterUp?
Founded in 2013 and headquartered in San Francisco, BetterUp operates a sophisticated mobile-based platform designed to facilitate virtual coaching sessions. The company distinguishes itself by integrating behavioral science with scalable technology, allowing users to track and measure individual growth in real-time. By focusing on the reinforcement of new skills and behaviors, BetterUp addresses the complex needs of modern enterprises seeking to improve employee engagement, resilience, and leadership efficacy. Its market position is defined by its ability to bridge the gap between traditional executive coaching and accessible, digital-first professional development.
How much funding has BetterUp raised?
BetterUp has raised a total of $569.8M across 6 funding rounds:
Angel/Seed
$2.9M
Series A
$12.9M
Series B
$26M
Series C
$103M
Series D
$125M
Series E
$300M
Angel/Seed (2016): $2.9M with participation from Graph Ventures, Ulu Ventures, Afore Capital, and SV Angel
Series A (2016): $12.9M led by SV Angel, Social Capital, Freestyle Capital Group, Vista Wealth Management, Crosslink Capital, and Threshold
Series B (2018): $26M supported by Freestyle Capital, Lightspeed Venture Partners, Crosslink Capital, and DFJ Esprit
Series C (2019): $103M featuring Lightspeed Venture Partners
Series D (2021): $125M backed by Mubadala, Salesforce Ventures, Lightspeed Venture Partners, THRESHOLD VENTURES, PLUS Capital, Sapphire Ventures, and ICONIQ Growth
Series E (2021): $300M with participation from Sapphire Ventures, SV Angel, Lightspeed Venture Partners, Mubadala, Wellington Management, Morningside Group, Salesforce, ICONIQ Capital, and Plus Capital
Key Investors in BetterUp
Lightspeed Venture Partners
A global multistage venture capital firm that invests in early and growth-stage technology companies across enterprise software, fintech, and infrastructure sectors.
SV Angel
A long-term investment firm dedicated to supporting founders by providing essential resources, strategic insights, and a vast network to help companies scale.
Salesforce
A global leader in customer relationship management software that provides cloud-based solutions to help businesses transform their customer and employee relationships.
What's next for BetterUp?
Looking ahead, BetterUp is poised to leverage its recent capital injection to deepen its product capabilities and expand its footprint in the enterprise software ecosystem. The company's strategic roadmap likely involves enhancing its AI-driven insights to provide more personalized coaching experiences, thereby increasing the efficacy of its behavioral change models. As the future of work continues to shift toward hybrid and remote environments, BetterUp's focus on scalable, virtual support remains a critical asset. The firm is expected to prioritize international growth and the integration of its platform into broader human capital management workflows, ensuring that it remains an indispensable tool for organizations navigating the complexities of modern talent management.
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