What is BetterUp?
Founded in 2013, BetterUp operates at the intersection of human capital management and enterprise software. The platform provides a scalable, virtual coaching infrastructure that allows employees to practice and reinforce behavioral skills through personalized, data-driven sessions. By measuring individual growth and tracking behavioral changes, BetterUp enables enterprises to quantify the impact of soft-skills development on overall business outcomes. The company has effectively transitioned from a niche coaching tool to a comprehensive leadership development ecosystem, serving as a critical partner for global organizations aiming to optimize their workforce potential.
How much funding has BetterUp raised?
BetterUp has raised a total of $569.8M across 6 funding rounds:
Angel/Seed
$2.9M
Series A
$12.9M
Series B
$26M
Series C
$103M
Series D
$125M
Series E
$300M
Angel/Seed (2016): $2.9M with participation from Graph Ventures, Ulu Ventures, Afore Capital, and SV Angel
Series A (2016): $12.9M led by Crosslink Capital, Vista Wealth Management, Freestyle Capital Group, Social Capital, Threshold, and SV Angel
Series B (2018): $26M supported by Freestyle Capital, Crosslink Capital, Lightspeed Venture Partners, and DFJ Esprit
Series C (2019): $103M featuring Lightspeed Venture Partners
Series D (2021): $125M backed by Salesforce Ventures, PLUS Capital, ICONIQ Growth, Sapphire Ventures, THRESHOLD VENTURES, Lightspeed Venture Partners, and Mubadala
Series E (2021): $300M with participation from Salesforce, Mubadala, Sapphire Ventures, ICONIQ Capital, Plus Capital, SV Angel, Wellington Management, Lightspeed Venture Partners, and Morningside Group
Key Investors in BetterUp
Lightspeed Venture Partners
A global multistage venture capital firm that invests in early and growth-stage technology companies across enterprise software, fintech, and infrastructure sectors.
Salesforce Ventures
The investment arm of the global CRM leader, focusing on cloud-based solutions that help businesses transform customer and employee relationships through innovative technology.
SV Angel
A long-term investment firm dedicated to supporting founders by providing essential resources, strategic insights, and a vast network to help companies scale during critical growth phases.
What's next for BetterUp?
Following its latest major strategic investment, BetterUp is well-positioned to accelerate its product roadmap and expand its global footprint. The company is expected to leverage this capital to deepen its integration with enterprise CRM and HR tech stacks, further embedding its coaching methodology into the daily workflows of global teams. As the future of work continues to evolve toward hybrid and remote models, BetterUp's focus on scalable, evidence-based behavioral change will likely remain a high-priority investment area for its backers, who are betting on the long-term necessity of digital-first professional development.
See full BetterUp company page
