What is Betterbrand?
Betterbrand is a health and wellness company specializing in high-quality supplements designed to enhance respiratory and immune health. Their product portfolio includes Mullein tinctures, gummies, and teas, all formulated with scientifically validated ingredients. The company targets health-conscious consumers seeking effective solutions for lung health and overall well-being, emphasizing rigorous testing and quality assurance in its manufacturing processes to ensure customer satisfaction.
How much funding has Betterbrand raised?
Betterbrand has raised a total of $6M across 1 funding round:
Series A
$6M
Series A (2023): $6M with participation from Verso Capital and Gaingels
Key Investors in Betterbrand
Verso Capital
Verso Capital is an international investment management firm with a focus on technology venture capital and global equity funds, known for partnering with management teams to drive profitable growth and market leadership.
Gaingels
Gaingels is a leading investment syndicate supporting the LGBTQ community and allies, investing in high-growth companies with inclusive teams across various sectors from Seed to pre-IPO stages.
What's next for Betterbrand?
With this major strategic investment, Betterbrand is poised for significant expansion. The enterprise-level capital infusion suggests a transition into a scaling phase, likely enabling the company to broaden its product development, enhance its marketing reach, and potentially explore new distribution channels. This backing will be crucial for solidifying its market position and further innovating within the competitive health supplement industry, particularly in its niche of respiratory and immune support.
See full Betterbrand company page
