What is Better & Better?
Founded in 2020, Better & Better has carved out a distinct niche by manufacturing high-quality, all-natural, and vegan oral health products. Headquartered in New York, the company addresses the increasing consumer demand for clean-label hygiene solutions that do not compromise on efficacy. By prioritizing plant-based ingredients and sustainable manufacturing processes, the firm has established itself as a forward-thinking player in the wellness industry, challenging traditional incumbents with a modern, transparent approach to personal care.
How much funding has Better & Better raised?
Better & Better has raised a total of $4M across 1 funding round:
Unspecified
$4M
Unspecified (2022): $4M with participation from Dreamer's Fund, Azure Capital, ALPACA VENTURES, and Fifth Quarter Ventures
Key Investors in Better & Better
Azure Capital
Azure Capital is a leading Australian corporate advisory firm specializing in mergers and acquisitions and financing advisory services across various industries.
ALPACA VENTURES
Alpaca Ventures is a company focused on providing website building services for free, offering domain registration and user-friendly solutions for online presence.
Dreamer's Fund
An investment entity focused on supporting early-stage ventures and disruptive consumer brands with high growth potential.
What's next for Better & Better?
With the support of its latest strategic investment, Better & Better is poised to execute an aggressive growth strategy. The company is expected to focus on product diversification and the optimization of its direct-to-consumer channels, which have been instrumental in its early success. Furthermore, the infusion of capital will likely facilitate deeper research and development efforts, allowing the brand to innovate within the oral hygiene category while maintaining its commitment to vegan and natural standards. As the company scales, it will be critical to monitor how it navigates the complexities of enterprise-level distribution and maintains its brand integrity in an increasingly crowded wellness market.
See full Better & Better company page
