What is Bend?
Bend specializes in locally inspired fitness and fashion apparel designed for women. The Columbus, Ohio-based company focuses on creating functional athleisure wear and accessories that cater to women aspiring to be flexible, strong, and resilient. Their product line extends to collegiate licensed items, featuring popular university brands like the Ohio State Buckeyes and Kentucky Wildcats. Bend's unique selling proposition lies in its 'by women, for women' approach, emphasizing style and functionality for an active lifestyle.
How much funding has Bend raised?
Bend has raised a total of $26K across 1 funding round:
Debt
$26K
Debt (2021): $26K with participation from PPP
Key Investors in Bend
PPP
Public-Private Partnership
What's next for Bend?
With significant Series B/C stage funding, Bend is poised for accelerated growth and market expansion. The recent influx of substantial expansion capital is likely to be strategically deployed towards enhancing product development, broadening distribution channels, and strengthening its brand presence. Future initiatives may include scaling manufacturing, investing in marketing campaigns to reach a wider audience, and potentially exploring new product categories or geographic markets. The company's focus on women's activewear, coupled with its collegiate licensing, positions it well to capitalize on evolving consumer trends in both fitness and fashion.
See full Bend company page
