What is Behalf?
Founded in 2012 and headquartered in New York City, Behalf operates as a crucial intermediary in the B2B commerce ecosystem. The company provides innovative FinTech solutions that streamline payments between businesses by offering flexible net terms and financing options. This service allows B2B sellers to increase average order values, mitigate buyer risk, and accelerate payment cycles. Concurrently, buyers gain access to convenient, often no-fee, net terms or extended financing, thereby improving their purchasing power and cash flow management. Behalf's platform is designed to foster smoother, more efficient transactions, addressing key pain points for both buyers and sellers in the business-to-business marketplace.
How much funding has Behalf raised?
Behalf has raised a total of $406M across 5 funding rounds:
Series A
$10M
Series B
$119M
Series C
$27M
Debt
$150M
Unspecified
$100M
Series A (2013): $10M with participation from Jonty Hurwitz, Spark Capital, and Steamboat Ventures
Series B (2015): $119M led by Vintage Investment Partners, Maverick Ventures Israel, Steamboat Ventures, MissionOG, Ron Suber, and Spark Capital
Series C (2016): $27M supported by MissionOG, Viola Growth, Spark Capital, Vintage, and Steamboat Ventures
Debt (2018): $150M, investors not publicly disclosed
Unspecified (2021): $100M backed by Viola Credit, Viola Growth, and MissionOG
Key Investors in Behalf
Viola Credit
Viola Credit is a global alternative credit asset manager specializing in tailored credit solutions for tech-driven companies, offering Growth Lending and Asset-Backed Lending to support operational expansion and FinTech origination.
Viola Growth
Viola Growth is an Israeli-based technology growth capital fund that invests in global companies during their expansion phase, providing financial and operational expertise to develop robust growth strategies.
MissionOG
MissionOG is an investment firm focused on partnering with high-growth B2B companies driving economic digitization, specializing in thematic investments in fintech, data, and software with a focus on recurring revenue models.
What's next for Behalf?
With the infusion of $100M in its latest major strategic investment, Behalf is well-positioned for accelerated growth and innovation. This significant capital injection is expected to fuel the expansion of its service offerings, enhance its technological infrastructure, and broaden its market reach. The company's focus on providing essential financing and net terms solutions for B2B transactions indicates a strategic direction towards capturing a larger share of the B2B payment processing market. Future developments will likely involve further integration of its platform with existing e-commerce solutions and the exploration of new financing products to meet evolving business needs.
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