What is Behalf?
Founded in 2012 and headquartered in New York City, Behalf operates at the intersection of fintech and B2B commerce. The company provides a sophisticated platform that enables B2B sellers to offer net terms and extended financing options to their buyers without assuming the associated credit risk. By outsourcing these financial programs to Behalf, merchants can increase average order sizes and accelerate cash flow, while buyers gain access to flexible payment solutions that improve their operational control. This dual-sided value proposition has positioned Behalf as a critical infrastructure layer for businesses looking to digitize and optimize their procurement and sales processes.
How much funding has Behalf raised?
Behalf has raised a total of $406M across 5 funding rounds:
Series A
$10M
Series B
$119M
Series C
$27M
Debt
$150M
Unspecified
$100M
Series A (2013): $10M with participation from Spark Capital, Jonty Hurwitz, and Steamboat Ventures
Series B (2015): $119M led by Maverick Ventures Israel, Spark Capital, MissionOG, Vintage Investment Partners, Ron Suber, and Steamboat Ventures
Series C (2016): $27M supported by Spark Capital, Viola Growth, Steamboat Ventures, Vintage, and MissionOG
Debt (2018): $150M, investors not publicly disclosed
Unspecified (2021): $100M backed by Viola Growth, Viola Credit, and MissionOG
Key Investors in Behalf
MissionOG
MissionOG is an investment firm focused on partnering with high-growth B2B companies that are driving the digitization of the economy, specializing in fintech and software sectors.
Viola Growth
Viola Growth is an Israeli-based technology growth capital fund that specializes in investing in global companies at the expansion phase, providing financial and operational expertise.
Steamboat Ventures
Steamboat Ventures focuses on helping young companies become market leaders by investing in early to growth stage companies within the technology, media, and consumer sectors.
What's next for Behalf?
Looking ahead, Behalf is well-positioned to capitalize on the ongoing digitization of the global economy. The recent strategic investment provides the necessary runway to scale its product offerings and expand its footprint within the competitive B2B lending landscape. As the company matures, its focus will likely shift toward deepening its integration with existing enterprise resource planning (ERP) systems and exploring new credit-based financial products. By maintaining its commitment to reducing friction in B2B transactions, Behalf is poised to remain a pivotal force in the evolution of commercial finance, supported by a robust network of institutional partners and a proven model for sustainable growth.
See full Behalf company page
