What is Behalf?
Headquartered in New York City, Behalf operates as a specialized FinTech entity that streamlines the complexities of B2B commerce. By outsourcing net terms and financing programs, the company enables sellers to mitigate buyer risk while simultaneously increasing average order sizes. For buyers, the platform provides essential liquidity and enhanced control over cash flow, effectively democratizing access to credit in the B2B ecosystem. Through its sophisticated digital interface, Behalf has positioned itself as a critical intermediary, facilitating seamless transactions that drive efficiency across the supply chain.
How much funding has Behalf raised?
Behalf has raised a total of $406M across 5 funding rounds:
Series A
$10M
Series B
$119M
Series C
$27M
Debt
$150M
Unspecified
$100M
Series A (2013): $10M with participation from Steamboat Ventures, Spark Capital, and Jonty Hurwitz
Series B (2015): $119M led by Spark Capital, MissionOG, Ron Suber, Maverick Ventures Israel, Vintage Investment Partners, and Steamboat Ventures
Series C (2016): $27M supported by Steamboat Ventures, Vintage, MissionOG, Viola Growth, and Spark Capital
Debt (2018): $150M, investors not publicly disclosed
Unspecified (2021): $100M backed by Viola Credit, MissionOG, and Viola Growth
Key Investors in Behalf
Viola Credit
A global, technology-driven alternative credit asset manager specializing in flexible, tailored credit solutions for tech-driven companies from Series A to IPO.
MissionOG
An investment firm focused on partnering with high-growth B2B companies that are driving the digitization of the economy through thematic investments in fintech and software.
Viola Growth
An Israeli-based technology growth capital fund that specializes in investing in global companies at the expansion phase, providing financial and operational expertise.
What's next for Behalf?
Looking ahead, Behalf is well-positioned to capitalize on the ongoing digitization of the global economy. The recent influx of capital is expected to accelerate the development of its proprietary credit-scoring models and expand its reach into new international markets. By focusing on scalable, technology-driven credit solutions, the company aims to further insulate its partners from market volatility while deepening its penetration into the enterprise sector. As the firm transitions into its next phase of maturity, the focus will likely shift toward optimizing operational efficiency and exploring strategic partnerships that enhance its value proposition for high-growth B2B enterprises.
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