What is Become?
Founded in 2004, Become operates as a sophisticated search engine and comparison shopping service designed to streamline the consumer purchasing journey. At the core of its platform lies the proprietary Affinity Index Ranking (AIR) technology, which synthesizes data from billions of web pages to provide users with actionable product reviews and comprehensive buying guides. By aggregating over 25 million products from a network of 5,000 merchants, Become facilitates a seamless bridge between brand-name retailers and informed consumers. The company's dual-market approach, serving both business-to-business and consumer-facing segments, underscores its versatility as a technology-driven retail intermediary.
How much funding has Become raised?
Become has raised a total of $37.2M across 4 funding rounds:
Series A
$4.5M
Series B
$7.2M
Series C
$17.5M
Series D
$8M
Series A (2004): $4.5M with participation from TransCosmos
Series B (2005): $7.2M led by TransCosmos
Series C (2008): $17.5M supported by TPG Growth
Series D (2008): $8M featuring European Founders Fund
Key Investors in Become
European Founders Fund
European Founders Fund is a highly selective investment company run by brothers Marc, Oliver and Alexander Samwer, focusing on young and later stage technology and new media companies.
TPG Growth
TPG is a global alternative asset management firm that manages capital on behalf of institutional and individual investors, partnering with businesses to drive long-term value creation.
TransCosmos
TransCosmos is a global provider of business process outsourcing services, specializing in digital marketing and e-commerce support for international enterprises.
What's next for Become?
With the recent infusion of capital, Become is well-positioned to accelerate its product development roadmap and expand its footprint in the global e-commerce ecosystem. The strategic focus will likely shift toward enhancing the AIR search engine's predictive capabilities and deepening merchant integrations to capture a larger share of the digital retail spend. As the company matures, the emphasis on operational efficiency and user-centric innovation will be critical in maintaining its competitive edge against emerging search-based shopping platforms. Future growth will be defined by the firm's ability to scale its technological infrastructure while navigating the complexities of international retail markets.
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