What is Become?
Founded in 2004, Become operates as a search engine and comparison shopping service designed to empower consumers with informed purchasing decisions. Leveraging its proprietary Affinity Index Ranking (AIR) technology, the platform offers detailed product reviews and guides by searching billions of web pages. Become aggregates over 25 million products from approximately 5,000 merchants, facilitating the discovery and acquisition of items from major retailers at competitive prices. With operations spanning North America and Asia, Become serves both business and consumer markets through its technology-driven shopping solutions.
How much funding has Become raised?
Become has raised a total of $37.2M across 4 funding rounds:
Series A
$4.5M
Series B
$7.2M
Series C
$17.5M
Series D
$8M
Series A (2004): $4.5M with participation from TransCosmos
Series B (2005): $7.2M led by TransCosmos
Series C (2008): $17.5M supported by TPG Growth
Series D (2008): $8M featuring European Founders Fund
Key Investors in Become
European Founders Fund
European Founders Fund is a selective investment company run by the Samwer brothers, known for founding successful ventures like Alando (eBay Germany) and Jamba!. They focus on investing in early-stage and later-stage technology and new media companies, having backed market leaders such as LinkedIn and HomeAway.
TPG Growth
TPG Growth is a global investment firm specializing in managing alternative assets and supporting business expansion across various sectors. They provide investment management, advisory, and capital solutions, operating in private equity, credit, real estate, and impact investing to foster long-term value.
TransCosmos
TransCosmos is a company that has provided backing to Become in earlier funding rounds, indicating a strategic partnership in the company's development and growth phases.
What's next for Become?
The substantial enterprise-level funding, including the recent strategic investment, positions Become for accelerated growth and innovation. This capital infusion is likely to be directed towards enhancing its AIR search technology, expanding its merchant partnerships, and broadening its market reach across its operational regions. The company's focus on providing comprehensive product research and comparison shopping capabilities suggests a strategic direction aimed at solidifying its position as a go-to resource for consumers seeking value and informed buying decisions in the digital marketplace.
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