What is Bazaarvoice?
Headquartered in Austin, Texas, Bazaarvoice operates at the intersection of e-commerce and social proof. The company provides a sophisticated platform that enables over 12,000 brand and retail websites to capture, manage, and display authentic consumer feedback, including ratings, reviews, and social media imagery. By facilitating the voices of over a billion shoppers monthly, Bazaarvoice serves as a critical bridge between consumer sentiment and enterprise-level retail strategy. Its market position is defined by its massive network effect, which transforms raw user-generated content into actionable data, thereby driving conversion rates and fostering brand loyalty across the digital retail ecosystem.
How much funding has Bazaarvoice raised?
Bazaarvoice has raised a total of $133.8M across 5 funding rounds:
Series A
$4M
Series B
$8.8M
Series C
$7.1M
Stock Offering
$113.8M
Debt
$93K
Series A (2006): $4M with participation from First Round Capital, Constantin Partners, and Austin Ventures
Series B (2007): $8.8M led by Austin Ventures, First Round Capital, Constantin Partners, and Battery Ventures
Series C (2008): $7.1M supported by Austin Ventures, First Round Capital, and Battery Ventures
Stock Issuance/Offering (2012): $113.8M, investors not publicly disclosed
Debt (2021): $93K backed by PPP
Key Investors in Bazaarvoice
Austin Ventures
A Texas-based investment firm with over 30 years of experience, specializing in early-stage and middle-market growth partnerships.
First Round Capital
A venture capital firm focused on supporting innovative startups and driving significant market value through strategic early-stage investments.
Battery Ventures
A global investment firm that backs category-defining businesses across software, enterprise infrastructure, and online marketplaces.
What's next for Bazaarvoice?
Following its major enterprise-level funding, Bazaarvoice is strategically positioned to deepen its integration of artificial intelligence and machine learning to further personalize the shopping experience. The company is expected to leverage its recent capital to expand its footprint in emerging markets and enhance its suite of social commerce tools. By focusing on the intersection of authentic content and high-intent purchasing behavior, Bazaarvoice aims to maintain its competitive edge against evolving digital marketing paradigms. Future growth will likely center on scaling its network to accommodate the increasing demand for transparent, peer-driven retail insights, ensuring that the platform remains the primary source of truth for global consumer decision-making.
See full Bazaarvoice company page
