What is Basics Underneath?
Basics Underneath is an intimate boutique and online retailer specializing in a comprehensive range of lingerie, swimwear, activewear, shapewear, and sleepwear. Founded by Desiree Petitbon and Juliet Holton, the company has established itself as a key player in New Orleans' intimate apparel scene, offering a curated selection of designers. Beyond its product assortment, Basics Underneath is recognized for its personalized bra fitting services, catering to a discerning clientele seeking high-quality intimate apparel. The brand's ethos centers on celebrating all body types, a principle that has guided its evolution from a local boutique to a recognized regional entity.
How much funding has Basics Underneath raised?
Basics Underneath has raised a total of $16K across 1 funding round:
Debt
$16K
Debt (2021): $16K with participation from PPP
Key Investors in Basics Underneath
PPP
Public-Private Partnership
What's next for Basics Underneath?
With the recent infusion of moderate growth capital, Basics Underneath is poised for strategic expansion. The company's Series A/B growth stage funding context suggests a focus on scaling operations, potentially broadening its e-commerce presence, and enhancing its marketing efforts to reach a wider audience. Future initiatives may include expanding its designer collaborations, investing in inventory to meet growing demand, and further refining its personalized fitting services to maintain its competitive edge. The company's financial backing will be instrumental in solidifying its position as a leading provider of quality intimate apparel.
See full Basics Underneath company page
