What is Basics Underneath?
Basics Underneath is an intimate boutique and online retailer specializing in a comprehensive range of lingerie, swimwear, activewear, shapewear, and sleepwear. Founded by Desiree Petitbon and Juliet Holton, the company's mission is to elevate lingerie offerings in New Orleans by curating a unique selection of designers. They are recognized for their personalized bra fitting services, catering to discerning clients seeking high-quality intimate apparel. The brand emphasizes a commitment to celebrating all body types, having expanded from its initial boutique presence to establish itself as a regional entity.
How much funding has Basics Underneath raised?
Basics Underneath has raised a total of $16K across 1 funding round:
Debt
$16K
Debt (2021): $16K with participation from PPP
Key Investors in Basics Underneath
PPP
Public-Private Partnership
What's next for Basics Underneath?
With the recent capital injection, Basics Underneath is poised for strategic expansion. The moderate growth capital is expected to fuel initiatives aimed at broadening its market reach and enhancing its product lines. This investment signifies confidence in the company's business model and its capacity to scale within the competitive intimate apparel sector. Future developments will likely focus on leveraging its regional brand recognition to explore new markets and potentially introduce additional designer collaborations, further solidifying its position.
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