What is Basics Underneath?
Founded by Desiree Petitbon and Juliet Holton, Basics Underneath operates as a specialized retailer of intimate apparel, offering a curated selection of bras, swimwear, activewear, shapewear, and sleepwear. By integrating personalized bra fitting services with a high-end designer inventory, the company has carved out a distinct niche in the New Orleans market. The firm's commitment to inclusive sizing and body positivity has served as a primary driver for its evolution from a boutique storefront into a recognized regional brand, positioning it favorably against larger, less personalized competitors in the fashion retail sector.
How much funding has Basics Underneath raised?
Basics Underneath has raised a total of $16K across 1 funding round:
Debt
$16K
Debt (2021): $16K with participation from PPP
Key Investors in Basics Underneath
PPP
Public-Private Partnership
What's next for Basics Underneath?
With the recent capital deployment, Basics Underneath is well-positioned to accelerate its growth strategy. The company is expected to focus on scaling its digital infrastructure to support its online shop while potentially exploring new physical retail locations to capture broader regional demand. By leveraging this investment, the leadership team aims to enhance supply chain efficiencies and broaden its designer partnerships, ensuring that the brand remains at the forefront of the intimate apparel industry. Future initiatives will likely prioritize customer acquisition through targeted marketing and the refinement of their signature personalized fitting experience, which remains a core competitive advantage in an increasingly digitized retail landscape.
See full Basics Underneath company page
