What is Badger Maps?
Badger Maps operates as a specialized mapping and routing platform engineered specifically for outside sales teams. By integrating directly with industry-standard CRM systems such as Salesforce, Microsoft Dynamics, and HubSpot, the platform provides a seamless interface for field representatives to optimize their daily appointments. The core value proposition centers on reducing travel time by 20% while simultaneously driving a 25% increase in sales performance. This dual-impact approach addresses the primary pain points of field operations, including inefficient route planning and fragmented data capture. As a result, the company has established itself as an essential utility for field service teams and sales organizations looking to maximize their on-site efficiency and data-driven decision-making capabilities.
How much funding has Badger Maps raised?
Badger Maps has raised a total of $612K across 3 funding rounds:
Other Financing Round
$125K
Other Financing Round
$337K
Debt
$150K
Other Financing Round (2016): $125K with participation from Lighter Capital
Other Financing Round (2017): $337K led by Lighter Capital
Debt (2020): $150K supported by PPP
Key Investors in Badger Maps
Lighter Capital
Lighter Capital, founded in 2012 and headquartered in Seattle, WA, helps entrepreneurs in technology and digital media secure large amounts of growth capital.
PPP
Public-Private Partnership
What's next for Badger Maps?
With the recent capital injection, Badger Maps is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise SaaS market. The strategic focus will likely shift toward deepening CRM integrations and enhancing the predictive analytics capabilities of its routing engine. By leveraging this investment, the company aims to further streamline field operations, enabling larger organizations to deploy more effective, data-backed sales strategies. As the demand for mobile-first sales productivity tools continues to rise, Badger Maps is poised to capture additional market share by refining its core technology and scaling its enterprise-grade support infrastructure to meet the needs of global sales teams.
See full Badger Maps company page
