What is Badger Maps?
Badger Maps operates as a specialized mapping and routing platform engineered specifically for outside sales teams. By integrating directly with enterprise-grade CRM systems such as Salesforce, Microsoft Dynamics, and HubSpot, the platform enables sales representatives to optimize daily appointments, reduce travel time, and capture essential on-site data. The software serves as a force multiplier for field service teams and sales operations, effectively bridging the gap between digital customer relationship management and physical territory execution. Its market position is defined by its ability to deliver a 20 percent reduction in driving time while simultaneously driving a 25 percent increase in sales performance, making it an indispensable tool for modern field-based organizations.
How much funding has Badger Maps raised?
Badger Maps has raised a total of $612K across 3 funding rounds:
Other Financing Round
$125K
Other Financing Round
$337K
Debt
$150K
Other Financing Round (2016): $125K with participation from Lighter Capital
Other Financing Round (2017): $337K led by Lighter Capital
Debt (2020): $150K supported by PPP
Key Investors in Badger Maps
Lighter Capital
Lighter Capital, founded in 2012 and headquartered in Seattle, WA, helps entrepreneurs in technology and digital media secure large amounts of growth capital.
PPP
Public-Private Partnership
What's next for Badger Maps?
With this major strategic investment, Badger Maps is poised to scale its enterprise offerings and deepen its technical integrations. The company is expected to focus on enhancing its data analytics suite, allowing sales managers to gain deeper insights into territory performance and rep productivity. As the demand for mobile-first sales enablement tools continues to rise, Badger Maps is well-positioned to capture additional market share by expanding its footprint in the enterprise software ecosystem. Future growth will likely center on leveraging its existing CRM partnerships to provide more predictive routing and automated lead management features, further cementing its status as a leader in the field sales technology vertical.
See full Badger Maps company page
