What is AYSO Store?
Operating as the primary commercial arm for the American Youth Soccer Organization, The AYSO Store serves as a critical logistics and retail partner for thousands of volunteers and families nationwide. The company specializes in the procurement and distribution of professional-grade athletic equipment, custom-branded apparel, and essential field supplies. Beyond its retail operations, the firm maintains a unique social enterprise model, where a portion of all proceeds is reinvested directly into AYSO programs. This dual-purpose approach allows the company to maintain a competitive edge in the sports retail market while simultaneously acting as a philanthropic engine for youth athletic development.
How much funding has AYSO Store raised?
AYSO Store has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
Key Investors in AYSO Store
PPP
Public-Private Partnership
What's next for AYSO Store?
With the recent infusion of capital, The AYSO Store is positioned to scale its regional pricing programs and enhance its digital procurement capabilities. The strategic focus will likely shift toward optimizing supply chain efficiencies and expanding the inventory of Agora-branded equipment to meet the growing demand for high-quality field infrastructure. As the organization continues to integrate its services with the broader AYSO ecosystem, the focus remains on driving volume-based savings for regional entities, thereby reducing the financial burden on local volunteer-led programs and fostering a more inclusive environment for youth athletes across the country.
See full AYSO Store company page
