What is Ayoh?
Ayoh is a new line of boldly flavored mayos developed by acclaimed cookbook author Molly Baz. The brand aims to elevate home cooking with restaurant-quality flavor, starting with an ultra-creamy mayo base infused with real, chopped ingredients such as pickles, mustard seeds, and Calabrian chilies. The product line includes an Original Mayo and three distinct varieties: Dill Pickle, Tangy Dijonayo, and Hot Giardinayo, all packaged in convenient 12-ounce squeeze bottles. While ideal for sandwiches, Ayoh is positioned as a versatile condiment for various culinary applications, from grain bowls to french fries.
How much funding has Ayoh raised?
Ayoh has raised a total of $4.5M across 1 funding round:
Seed
$4.5M
Seed (2025): $4.5M with participation from Great Circle Ventures, Lerer Hippeau Ventures, Imaginary Ventures, Habitat Partners, and Simple Food Ventures
Key Investors in Ayoh
Great Circle Ventures
Great Circle Ventures is an early-stage investment firm focused on the food and health sectors, prioritizing companies with strong fundamentals and differentiated products that promote a climate-smart and healthy food system.
Lerer Hippeau Ventures
Lerer Hippeau is a venture capital firm investing in innovative startups across enterprise and consumer landscapes, supporting founders with strong ideas and a willingness to tackle challenging problems.
Imaginary Ventures
Imaginary Ventures is a New York City-based venture capital firm specializing in transformative consumer businesses, identifying and supporting companies poised to define future generations.
What's next for Ayoh?
With this substantial enterprise-level funding, Ayoh is poised for accelerated growth and market penetration. The strategic investment will likely fuel expansion into new distribution channels, enhance product development for innovative condiment offerings, and bolster marketing efforts to build brand awareness. The company's focus on premium, ingredient-driven flavors aligns with current consumer trends favoring elevated pantry staples, positioning Ayoh for sustained success in the competitive food industry.
See full Ayoh company page
