What is Awardco?
Founded in 2015 and headquartered in Orem, Utah, Awardco has redefined the employee engagement space by creating a seamless, integrated platform that connects corporate rewards programs directly with Amazon Business. This strategic alignment allows organizations of all sizes to offer a vast, flexible catalog of rewards, effectively removing the administrative friction typically associated with traditional incentive programs. Beyond its core recognition engine, the company provides comprehensive services including sales support, implementation, and dedicated account management, ensuring that enterprise clients can scale their culture initiatives alongside their operational growth. By digitizing and automating the rewards lifecycle, Awardco has positioned itself as an essential tool for human resources departments aiming to improve retention and employee satisfaction in a hybrid work environment.
How much funding has Awardco raised?
Awardco has raised a total of $395.4M across 4 funding rounds:
Debt
$350K
Series A
$65M
Series B
$165M
Stock/Share Issuance
$165M
Debt (2020): $350K with participation from PPP
Series A (2021): $65M led by General Catalyst and Ryan Smith
Series B (2025): $165M supported by Union Square Advisors and Sixth Street Growth
Stock/Share Issuance (2025): $165M, investors not publicly disclosed
Key Investors in Awardco
General Catalyst
A venture capital firm focused on identifying and supporting transformational business opportunities across multiple sectors and stages, providing strategic capital to accelerate growth.
Union Square Advisors
A technology-focused investment bank specializing in strategic mergers and acquisitions as well as private capital financing for influential public and private technology companies.
Sixth Street Growth
A growth-oriented investment firm that provides tailored financing solutions and operational expertise to help market leaders scale and enhance their business strategies.
What's next for Awardco?
With the recent influx of capital, Awardco is well-positioned to accelerate its product roadmap and expand its enterprise footprint. The company's focus on major strategic investment suggests a shift toward deepening its technological moat, potentially through enhanced AI-driven analytics for employee engagement or further integration with global enterprise resource planning systems. As the firm moves beyond its Series B stage, the emphasis will likely remain on scaling its operational capacity to support larger, multinational clients. By maintaining its unique value proposition—the seamless bridge between corporate recognition and the world's largest e-commerce marketplace—Awardco is poised to capture a larger share of the total rewards market, driving long-term value for its stakeholders and enterprise partners alike.
See full Awardco company page
