What is AV Now?
Established in 1994 and headquartered in Scotts Valley, California, AV Now Fitness Sound serves as a comprehensive provider of audio equipment tailored for high-intensity fitness environments. The company specializes in portable sound systems, group exercise audio, and waterproof technology for aqua-aerobic instruction. By maintaining a niche focus on the intersection of professional-grade acoustics and fitness instruction, AV Now has solidified its reputation as a critical infrastructure partner for gyms, health clubs, and aquatic centers across the United States. Their product ecosystem is designed to withstand the rigorous demands of fitness facilities, ensuring reliable performance in environments where standard consumer electronics often fail.
How much funding has AV Now raised?
AV Now has raised a total of $363K across 2 funding rounds:
Debt
$150K
Debt
$213K
Debt (2020): $150K with participation from PPP
Debt (2021): $213K led by PPP
Key Investors in AV Now
PPP
Public-Private Partnership
What's next for AV Now?
With the successful acquisition of this late-stage financing, AV Now is positioned to accelerate its operational scaling and product innovation roadmap. The strategic allocation of this capital will likely focus on expanding the company's distribution channels and enhancing its proprietary audio technology suite to meet the evolving needs of modern fitness facilities. As the industry shifts toward more integrated digital and physical wellness experiences, AV Now is well-equipped to leverage its deep domain expertise to maintain its competitive edge. The company's focus remains on sustaining its growth trajectory while continuing to serve as the primary audio resource for fitness professionals globally.
See full AV Now company page
