What is AutoFi?
AutoFi operates as a specialized commerce platform designed to streamline the end-to-end digital automotive sales and financing process. By integrating RealPayments, its proprietary cloud-based pricing engine, with a comprehensive network of trusted lenders, the company enables automotive retailers to execute transactions with greater efficiency and profitability. The platform's architecture is specifically engineered to handle the complexities of prequalification and financing, effectively bridging the gap between traditional dealership operations and the growing demand for seamless digital retail experiences.
How much funding has AutoFi raised?
AutoFi has raised a total of $117.3M across 5 funding rounds:
Other Financing Round
$2.5M
Private Equity
$2.8M
Private Equity
$17M
Series A
$10M
Other Financing Round
$85M
Other Financing Round (2015): $2.5M with participation from FJ Labs, Max Ventures, 500.com, Laconia Ventures, Crosslink Capital, Eniac Ventures, Basset Investment Group, Lerer Hippeau Ventures, Fabrice Grinda, and Sandy Cass
Private Equity (2016): $2.8M, investors not publicly disclosed
Private Equity (2016): $17M supported by Crosslink Capital and Lerer Hippeau Ventures
Series A (2017): $10M featuring Lerer Hippeau Ventures and Crosslink Capital
Other Financing Round (2022): $85M backed by Silicon Valley Bank, Santander Holdings USA, SVB Financial Group, and Crosslink Capital
Key Investors in AutoFi
Crosslink Capital
Crosslink Capital is an investment firm that partners with ambitious early-stage founders to build category-defining companies, boasting a diverse portfolio with over 50 exits.
Lerer Hippeau Ventures
Lerer Hippeau is a venture capital firm focused on investing in innovative startups, particularly in the early stages, leveraging their expertise as former operators to foster long-term success.
Santander Holdings USA
Santander Holdings USA is the intermediate holding company for the U.S. businesses of the global banking group Banco Santander, providing extensive financial services and market reach.
What's next for AutoFi?
With the recent infusion of capital, AutoFi is well-positioned to scale its enterprise-level operations and deepen its technological moat. The strategic focus will likely center on expanding its Lending as a Service capabilities and enhancing its API-driven ecosystem to support a broader array of automotive brands. As the industry continues its shift toward digital-first purchasing models, AutoFi's focus on reducing friction in the financing process will be pivotal in maintaining its competitive advantage. The company is expected to leverage this financial momentum to further penetrate the market, solidifying its status as the primary infrastructure provider for the future of automotive retail.
See full AutoFi company page
