What is Auror?
Founded in 2012 and headquartered in Auckland, New Zealand, Auror provides a comprehensive retail crime intelligence platform designed to empower retailers worldwide. The platform facilitates the reporting, solving, and prevention of crime within stores, addressing long-standing challenges in retail loss prevention. Auror's technology helps organizations move beyond cumbersome incident reporting and siloed data, enabling them to connect the dots on criminal activity across their operations. By fundamentally changing how retailers analyze incidents and individuals involved, Auror's platform has demonstrated an average loss reduction of over 20% for its retail partners. With offices in Melbourne, Australia, and Denver, Colorado, Auror is strategically positioned to serve a global clientele.
How much funding has Auror raised?
Auror has raised a total of $48.3M across 1 funding round:
Series C
$48.3M
Series C (2024): $48.3M with participation from Axon, K1w1, Folklore, Movac, GD1 (Global From Day One, Reinventure Capital, and The NZGCP
Key Investors in Auror
Axon
Axon, a provider of products and software for law enforcement, likely brings expertise in public safety technology and data management to Auror's retail crime intelligence solutions.
Folklore
Folklore, an Australian venture capital firm specializing in early-stage tech founders, is poised to support Auror's growth with strategic guidance and capital for scaling its innovative platform.
GD1 (Global From Day One
GD1 (Global From Day One) invests in high-growth technology companies from New Zealand, indicating a focus on global expansion and market disruption for Auror's retail crime intelligence solutions.
What's next for Auror?
The substantial enterprise-level funding and recent strategic investment signal a pivotal growth phase for Auror. This capital infusion is anticipated to accelerate the development and deployment of its retail crime intelligence platform, potentially expanding its market reach into new geographies and deepening its penetration within existing markets. Strategic investments often indicate a focus on scaling operations, enhancing product capabilities, and potentially pursuing mergers or acquisitions to consolidate market leadership. Auror is well-positioned to leverage this financial backing to further solidify its standing as an industry leader in combating retail crime through advanced intelligence and data-driven solutions.
See full Auror company page
