What is Auric?
Founded in 2018 and headquartered in New Delhi, India, Auric offers a modern interpretation of traditional Ayurvedic principles through its range of beverages. The company emphasizes purity, with its concoctions free from preservatives and added sugar, and boasting low-calorie counts. Auric aims to help consumers lead healthier lives by providing accessible, all-natural products that blend ancient wisdom with contemporary lifestyle needs.
How much funding has Auric raised?
Auric has raised a total of $2M across 1 funding round:
Other Financing Round
$2M
Other Financing Round (2021): $2M with participation from Cactus Venture Partners, 9Unicorns, Manjushree Ventures, Venture Catalysts, and Karthik Bhat
Key Investors in Auric
9Unicorns
9Unicorns is an accelerator program dedicated to transforming and accelerating early-stage companies into successful ventures, providing mentorship and strategic guidance.
Cactus Venture Partners
Cactus Venture Partners is an investment firm that provides capital for companies, likely focusing on growth-stage opportunities.
Manjushree Ventures
Manjushree Ventures is a venture capital entity that supports businesses with strategic financial backing.
What's next for Auric?
The major enterprise-level funding and strategic investment indicate Auric is poised for significant scaling and market expansion. This capital will likely be directed towards enhancing production capabilities, broadening distribution channels, and increasing marketing efforts to capture a larger share of the burgeoning health and wellness beverage market. The company's focus on natural ingredients and Ayurvedic heritage positions it favorably to capitalize on consumer trends seeking authentic and health-promoting options.
See full Auric company page
