What is Auric?
Founded in 2018 and headquartered in New Delhi, India, Auric offers a range of preservative-free, sugar-free, and low-calorie beverages that reimagine traditional Ayurvedic concoctions for the modern consumer. The brand emphasizes purity and natural ingredients, positioning itself as a healthier alternative in the beverage market. Auric's commitment to blending ancient wellness practices with contemporary lifestyle needs has been a key driver of its market presence.
How much funding has Auric raised?
Auric has raised a total of $2M across 1 funding round:
Other Financing Round
$2M
Other Financing Round (2021): $2M with participation from 9Unicorns, Manjushree Ventures, Venture Catalysts, Karthik Bhat, and Cactus Venture Partners
Key Investors in Auric
9Unicorns
9Unicorns is an accelerator program dedicated to transforming and accelerating early-stage companies into successful ventures, providing mentorship and strategic guidance.
Manjushree Ventures
Manjushree Ventures is an investment firm that provides capital and strategic support to promising companies, likely focusing on consumer goods and emerging markets.
Venture Catalysts
Venture Catalysts is an angel investment network that supports early-stage startups, offering financial backing and operational expertise to foster growth.
What's next for Auric?
With a significant enterprise-level funding context, Auric appears poised for a scaling phase, likely focusing on expanding its distribution channels, enhancing its product portfolio, and increasing its marketing reach. The strategic nature of its recent investment suggests a focus on long-term growth and market penetration. Future developments may include new product launches that further leverage Ayurvedic principles and cater to a broader health-conscious demographic, solidifying its position as a leader in the wellness beverage industry.
See full Auric company page
