What is AURA?
Founded in 2016, AURA operates as a sophisticated personal safety platform designed to provide businesses and their customers with rapid, affordable, and reliable access to private armed and medical response. The company's scalable architecture serves as a digital marketplace, enabling emergency response providers to expand their client base while offering users a seamless, on-demand safety solution. By digitizing the emergency response ecosystem, AURA addresses systemic inefficiencies in traditional security models, positioning itself as a vital infrastructure layer for urban safety and enterprise risk management.
How much funding has AURA raised?
AURA has raised a total of $19.8M across 2 funding rounds:
Series A
$4.7M
Series B
$15.1M
Series A (2021): $4.7M with participation from KLT Holdings, MultiChoice Group, and Buffet Investment Services
Series B (2025): $15.1M led by Partech and Cathay Financial Holding
Key Investors in AURA
Cathay Financial Holding
A diversified financial services conglomerate based in Taiwan, specializing in banking, insurance, and strategic private equity investments across global markets.
Partech
A UK-based firm focused on the development of core technologies and innovative product engineering, providing technical expertise to high-growth ventures.
MultiChoice Group
A leading African entertainment and media group that leverages its extensive regional footprint to support digital innovation and platform-based business models.
What's next for AURA?
With the successful closure of this Series B round, AURA is well-positioned to accelerate its market penetration and enhance its technological capabilities. The strategic capital will likely be deployed to scale operations, refine its proprietary response algorithms, and potentially explore new geographic markets. As the company transitions from a high-growth startup to an established enterprise-level entity, the focus will remain on maintaining service reliability and expanding its network of response partners to meet the increasing demand for integrated, technology-driven safety solutions.
See full AURA company page
