What is August?
Headquartered in San Francisco, California, August specializes in the design and manufacturing of sophisticated home security hardware. The company's product portfolio is anchored by its flagship smart locks and the August Doorbell Cam, which provide homeowners with seamless access control and monitoring capabilities. By integrating intuitive software with robust physical security, August has established itself as a critical component of the modern connected home. The firm's market position is defined by its focus on user-centric design and the seamless integration of security features into the daily lives of consumers, effectively bridging the gap between traditional home hardware and digital connectivity.
How much funding has August raised?
August has raised a total of $80.1M across 5 funding rounds:
Angel/Seed
$2M
Series A
$8M
Series B
$38.1M
Series C
$25M
Unspecified
$7M
Angel/Seed (2013): $2M, investors not publicly disclosed
Series A (2013): $8M led by Rho Ventures, Maveron, Cowboy Ventures, Industry Ventures, and SoftTech VC
Series B (2015): $38.1M supported by CAA Ventures, Maveron, Dolby Family Ventures, KDDI, SoftTech VC, Cowboy Ventures, Comcast Ventures, Industry Ventures, Rho Ventures, Qualcomm Ventures, and Bessemer Venture Partners
Series C (2017): $25M featuring AGL Energy, Comcast Ventures, Qualcomm Ventures, Maveron, Liberty Mutual, and Bessemer Venture Partners
Unspecified (2025): $7M backed by Afore Capital, Pear, and New Enterprise Associates
Key Investors in August
New Enterprise Associates
Established in 1977 and headquartered in Menlo Park, California, New Enterprise Associates is a venture capital firm focused on helping entrepreneurs build transformative businesses.
Pear
Pear VC specializes in pre-seed and seed investments, partnering with founders at the earliest stages to develop innovative companies with a strong focus on go-to-market strategies.
Afore Capital
Afore Capital is a venture fund company founded in 2016 that provides private equity, asset management, and strategic investment support to early-stage startups.
What's next for August?
With the successful closure of this major strategic investment, August is well-positioned to scale its operations and deepen its penetration into the global smart home market. The company is expected to prioritize the development of next-generation security features and expand its ecosystem of compatible devices. As the home automation industry continues to evolve, August's strategic focus will likely center on enhancing interoperability with broader smart home platforms and refining its data-driven security services. This capital injection provides the necessary runway to navigate the complexities of the consumer electronics market while maintaining a competitive edge against both legacy security providers and emerging tech-native entrants.
See full August company page
