What is August?
August specializes in the development and manufacturing of advanced smart home security solutions, including its signature smart locks, doorbell cameras, and integrated keypad systems. By focusing on the intersection of user-centric design and robust security protocols, the company has carved out a significant niche within the Internet of Things (IoT) landscape. Its product ecosystem is engineered to provide seamless home access management, catering to the modern consumer's demand for convenience and safety. The company's market position is bolstered by its ability to integrate hardware with intuitive software, ensuring that its security devices remain central to the connected home experience.
The firm's historical funding path reflects a maturation process that began with foundational support in 2013 and evolved through multiple series of financing. By securing backing from a diverse array of venture capital firms and strategic corporate partners, August has successfully scaled its operations and expanded its technological footprint, solidifying its reputation as a pioneer in the smart home security industry.
How much funding has August raised?
August has raised a total of $80.1M across 5 funding rounds:
Angel/Seed
$2M
Series A
$8M
Series B
$38.1M
Series C
$25M
Unspecified
$7M
Angel/Seed (2013): $2M, investors not publicly disclosed
Series A (2013): $8M led by Maveron, SoftTech VC, Cowboy Ventures, Rho Ventures, and Industry Ventures
Series B (2015): $38.1M supported by SoftTech VC, Cowboy Ventures, Maveron, CAA Ventures, Rho Ventures, KDDI, Bessemer Venture Partners, Qualcomm Ventures, Industry Ventures, Dolby Family Ventures, and Comcast Ventures
Series C (2017): $25M featuring Comcast Ventures, Liberty Mutual, Maveron, AGL Energy, Bessemer Venture Partners, and Qualcomm Ventures
Unspecified (2025): $7M backed by Pear, New Enterprise Associates, and Afore Capital
Key Investors in August
Pear
Pear VC specializes in pre-seed and seed investments, partnering with founders at the earliest stages to develop innovative companies.
New Enterprise Associates
Established in 1977 and headquartered in Menlo Park, California, New Enterprise Associates is a venture capital firm focused on helping entrepreneurs build businesses.
Afore Capital
Afore Capital is a venture fund company providing private equity, asset management, and financial services to early-stage startups.
What's next for August?
With the successful closure of this major strategic investment, August is well-positioned to accelerate its product development roadmap and deepen its market penetration. The influx of capital will likely be directed toward enhancing the intelligence of its existing security suite, potentially incorporating advanced AI-driven analytics and broader smart home ecosystem interoperability. As the smart home market continues to consolidate, August's strategic focus will likely shift toward maintaining its competitive edge through innovation and strategic partnerships. The company's ability to leverage its existing investor network will be critical as it navigates the next phase of its growth, focusing on long-term sustainability and the expansion of its consumer-facing security offerings in an increasingly connected global market.
See full August company page
