What is Augure?
Augure operates as a sophisticated software-as-a-service provider, specifically engineered to streamline public relations and public affairs workflows. The platform serves as a centralized hub for over 11,000 communicators, offering a comprehensive suite of tools for media monitoring, event management, and campaign performance analytics. By facilitating seamless information dissemination and institutional relationship management, Augure enables organizations to maintain high standards of data security and regulatory compliance. Its market position is defined by its ability to transform complex communication data into actionable insights, thereby empowering PR agencies and corporate communication departments to optimize their outreach strategies in an increasingly fragmented media landscape.
How much funding has Augure raised?
Augure has raised a total of $50.2M across 5 funding rounds:
Series B
$1.6M
Series C
$5.8M
Unspecified
$10.8M
Private Equity
$16M
Series A
$16M
Series B (2005): $1.6M, investors not publicly disclosed
Series C (2006): $5.8M, investors not publicly disclosed
Unspecified (2008): $10.8M supported by Ventech Solutions, OTC Asset Management, and Serena
Private Equity (2015): $16M featuring OTC Agregator, Serena, Bpifrance, and Seventure Partners
Series A (2015): $16M backed by Ventech, Serena Capital, OTC Agregator, and Amundi
Key Investors in Augure
Serena
Serena is a venture capital firm founded in 2008 that focuses on supporting innovative and ambitious entrepreneurs in building scalable digital businesses, particularly in the European enterprise software sector.
OTC Asset Management
OTC Asset Management is an independent firm specializing in the allocation of capital to unlisted companies, providing both financial resources and strategic guidance to support long-term value creation.
Bpifrance
Bpifrance is a French public investment bank that supports companies at every stage of their development through credit, guarantees, and equity to foster innovation and international growth.
What's next for Augure?
Looking ahead, the recent influx of capital is expected to accelerate Augure's product innovation roadmap and international expansion efforts. As the demand for integrated communication technology continues to rise, the company is well-positioned to leverage its existing infrastructure to capture additional market share within the enterprise software segment. Strategic priorities likely include the enhancement of predictive analytics capabilities and the deepening of its institutional relationship management features. By maintaining its focus on high-value enterprise clients, Augure is poised to further solidify its role as an essential partner for organizations navigating the complexities of modern public affairs and corporate reputation management.
See full Augure company page
