What is Augure?
Augure operates as a sophisticated software-as-a-service platform tailored for public relations and public affairs professionals. By providing a centralized hub for media relations, event management, and campaign performance tracking, the platform empowers over 11,000 communicators to streamline their outreach efforts. The solution is engineered to facilitate complex institutional exchanges while ensuring rigorous data security and regulatory compliance, making it an essential tool for modern PR agencies and corporate communication departments seeking to optimize their influence and engagement metrics.
How much funding has Augure raised?
Augure has raised a total of $50.2M across 5 funding rounds:
Series B
$1.6M
Series C
$5.8M
Unspecified
$10.8M
Private Equity
$16M
Series A
$16M
Series B (2005): $1.6M, investors not publicly disclosed
Series C (2006): $5.8M, investors not publicly disclosed
Unspecified (2008): $10.8M supported by Ventech Solutions, OTC Asset Management, and Serena
Private Equity (2015): $16M featuring OTC Agregator, Serena, Seventure Partners, and Bpifrance
Series A (2015): $16M backed by Serena Capital, Amundi, Ventech, and OTC Agregator
Key Investors in Augure
Serena
Serena is a venture capital firm founded in 2008 that focuses on supporting innovative and ambitious entrepreneurs in building scalable digital businesses, particularly in the European DeepTech and enterprise software sectors.
OTC Asset Management
OTC Asset Management is an independent management company that allocates expertise in unlisted companies, providing necessary capital to develop businesses and support management in strategic decision-making.
Seventure Partners
Seventure Partners is an active partner of innovative companies in the fields of digital technologies and life sciences, investing in a broad range of sectors including fintech and sustainable initiatives.
What's next for Augure?
With the recent infusion of capital, Augure is poised to enter a new phase of enterprise-level expansion. The strategic roadmap likely involves deepening its technological moat through advanced analytics and AI-driven insights, further solidifying its position as a critical infrastructure provider for global communication teams. As the firm scales, the focus will remain on enhancing user experience and expanding its footprint in key international markets, ensuring that its PR software remains the gold standard for managing complex media ecosystems and institutional stakeholder relationships.
See full Augure company page
