What is Augure?
Augure provides a comprehensive software platform designed to empower public relations and public affairs professionals. The solution facilitates the organization of communications, streamlines information dissemination, and optimizes public relations actions. Its robust feature set includes tools for media relations management, event coordination, campaign tracking, and performance monitoring, making it an indispensable asset for PR agencies and internal communication departments. The platform's focus on data security and regulatory compliance further enhances its value proposition for organizations managing sensitive stakeholder relationships.
How much funding has Augure raised?
Augure has raised a total of $50.2M across 5 funding rounds:
Series B
$1.6M
Series C
$5.8M
Unspecified
$10.8M
Private Equity
$16M
Series A
$16M
Series B (2005): $1.6M, investors not publicly disclosed
Series C (2006): $5.8M, investors not publicly disclosed
Unspecified (2008): $10.8M supported by Serena, Ventech Solutions, and OTC Asset Management
Private Equity (2015): $16M featuring Serena, Bpifrance, Seventure Partners, and OTC Agregator
Series A (2015): $16M backed by Serena Capital, Amundi, Ventech, and OTC Agregator
Key Investors in Augure
Serena
Serena is a venture capital firm founded in 2008 that focuses on supporting innovative and ambitious entrepreneurs in building scalable digital businesses. The firm invests primarily in Europe, particularly in France, and targets companies in various sectors, including DeepTech, enterprise software, and marketplaces. Serena's investment strategy involves selecting a limited number of teams each year, providing them with operational resources and access to a peer-to-peer community to help them achieve their maximum potential. The firm has a strong track record of successful exits and aims to nurture the next generation of major tech players.
Bpifrance
Founded in 2012, based out of France, Bpifrance finances companies - at each stage of their development - with credit, guarantees and equity. Bpifrance supports them in their innovation projects and internationally. Bpifrance also ensures their export activity through a wide range of products. Consulting, university, networking and an acceleration program for startups, SMEs and mid-cap companies are also part of the offer for entrepreneurs.
Seventure Partners
Seventure Partners is an active partner of innovative companies in the fields of digital technologies and life sciences. They invest in a broad range of sectors including health, nutrition, fintech, and sustainable blue economy initiatives. Their client base includes entrepreneurs seeking investment opportunities as well as innovative startups in various high-tech segments. Seventure also focuses on addressing environmental challenges through biotechnologies and digital solutions.
What's next for Augure?
With the recent injection of $16M in major strategic investment, Augure is poised for accelerated growth and innovation. This capital infusion, contributing to the company's overall $50.2M, suggests a strategic phase focused on scaling operations, enhancing platform capabilities, and potentially expanding its market reach. The company's established user base of over 11,000 communicators provides a strong foundation for future development, likely involving advanced analytics, AI-driven insights, and deeper integration with other communication and marketing tools. Augure's trajectory indicates a strong commitment to solidifying its leadership in the PR and public affairs software market.
See full Augure company page
