What is Augment?
Headquartered in Paris with a robust international footprint in New York and Orlando, Augment provides a sophisticated augmented reality platform designed for real-time, real-size 3D product visualization. Since its inception in 2011, the company has evolved into a critical sales and marketing utility, enabling businesses to deploy immersive experiences via standard mobile hardware. By leveraging proprietary software that functions seamlessly on both Android and iOS, Augment empowers enterprises to transform static product catalogs into interactive, spatial assets, thereby enhancing customer engagement and streamlining the decision-making process in complex sales cycles.
How much funding has Augment raised?
Augment has raised a total of $4.8M across 3 funding rounds:
Angel/Seed
$300K
Angel/Seed
$1.5M
Series A
$3M
Angel/Seed (2013): $300K with participation from TechCrunch, Olivier Mathiot, Tristan Vyskoc, and Nicolas Vauvilliez
Angel/Seed (2014): $1.5M led by Georges Saier, Alain Roubach, and Stanislas Cromback
Series A (2016): $3M, investors not publicly disclosed
Key Investors in Augment
TechCrunch
A premier technology media outlet and news platform that profiles and reviews high-impact internet products and emerging startups.
Georges Saier
An early-stage backer and strategic participant in the company's growth, providing essential capital to support the development of the core AR platform.
Alain Roubach
A key investor focused on the long-term scalability of 3D visualization software and its application across global industry verticals.
What's next for Augment?
Looking ahead, the recent capital injection is expected to catalyze Augment's efforts in scaling its enterprise-grade infrastructure. The company is likely to focus on enhancing its cross-platform compatibility and integrating advanced spatial computing features to maintain its competitive edge in the rapidly evolving AR landscape. As the firm transitions into this next growth phase, strategic priorities will likely include expanding its global sales force and refining its B2B service offerings to meet the increasing demand for digital transformation tools in the construction and retail sectors. This trajectory suggests a sustained commitment to innovation, ensuring that Augment remains at the forefront of the immersive technology market.
See full Augment company page