What is Augment?
Headquartered in Paris, Augment serves as a critical infrastructure provider for augmented reality (AR) applications. The company's proprietary software platform enables businesses to render high-fidelity 3D models of products within real-world environments in real-time. By utilizing standard mobile hardware such as tablets and smartphones, Augment has democratized access to sophisticated visualization technology.
The platform's utility spans diverse industry verticals, ranging from consumer packaged goods (CPG) and retail to complex architecture and construction projects. By facilitating a seamless integration of virtual assets into physical spaces, Augment functions as a high-impact sales and marketing engine, allowing enterprises to reduce return rates and enhance customer engagement through interactive, life-sized product previews.
How much funding has Augment raised?
Augment has raised a total of $4.8M across 3 funding rounds:
Angel/Seed
$300K
Angel/Seed
$1.5M
Series A
$3M
Angel/Seed (2013): $300K with participation from Tristan Vyskoc, Nicolas Vauvilliez, TechCrunch, and Olivier Mathiot
Angel/Seed (2014): $1.5M led by Stanislas Cromback, Georges Saier, and Alain Roubach
Series A (2016): $3M, investors not publicly disclosed
Key Investors in Augment
Tristan Vyskoc
A prominent figure associated with TechCrunch, a leading media outlet dedicated to profiling high-impact startups and emerging internet technologies.
Nicolas Vauvilliez
An investor linked to the TechCrunch ecosystem, focusing on the intersection of digital media and innovative software development.
Olivier Mathiot
A strategic backer with ties to the technology news sector, supporting early-stage ventures that drive cultural and commercial shifts in the web space.
What's next for Augment?
Following this major strategic investment, Augment is poised to deepen its penetration into the enterprise software market. The company's strategic roadmap focuses on enhancing the scalability of its AR engine to support more complex, data-heavy 3D assets while maintaining real-time performance. Furthermore, the firm is expected to prioritize the development of advanced analytics features that provide clients with actionable insights into user interaction patterns within the AR environment.
As the industry shifts toward more integrated digital transformation strategies, Augment's focus will likely remain on refining its cross-platform compatibility for Android and iOS, ensuring that its tools remain the industry standard for immersive commerce. The company is well-prepared to leverage its current financial standing to forge new strategic partnerships and solidify its leadership in the rapidly evolving spatial computing landscape.
