What is AudienceScience?
AudienceScience operates as a sophisticated Advertising Automation solution, designed to bring unprecedented simplicity and accountability to the digital advertising ecosystem. Its flagship technology, Helios, serves as a centralized hub that integrates fragmented, siloed tools into a unified platform. By utilizing cloud-based infrastructure and advanced machine learning, the company enables global advertisers to process billions of transactions per minute. This capability is essential for modern marketers who require fraud-free, behaviorally-targeted campaigns that maximize the performance of every advertising dollar across more than 50 countries, including high-growth markets like China.
How much funding has AudienceScience raised?
AudienceScience has raised a total of $95.1M across 5 funding rounds:
Series B
$19.9M
Series D
$12.5M
Series F
$23M
Other Financing Round
$23M
Private Equity
$16.7M
Series B (2000): $19.9M, investors not publicly disclosed
Series D (2004): $12.5M led by Mohr Davidow Ventures
Series F (2009): $23M supported by Mohr Davidow Ventures, Meritech, Integral Capital Partners, and Mayfield Fund
Other Financing Round (2010): $23M featuring Mayfield, Integral Capital Partners, Meritech, and Mohr Davidow Ventures
Private Equity (2013): $16.7M backed by Davidow Ventures
Key Investors in AudienceScience
Mayfield
Mayfield is a Menlo Park-based venture capital firm that raises dedicated funds to invest in early-stage technology companies, primarily at seed and Series A, backing enterprise, consumer, and infrastructure founders.
Integral Capital Partners
Integral Capital Partners specializes in investing in expansion-stage private companies and growth-stage public companies within the information technology and life sciences sectors.
Mohr Davidow Ventures
Mohr Davidow Ventures specializes in innovative tools aimed at enhancing productivity and streamlining processes, focusing on supporting entrepreneurs who recognize significant market opportunities.
What's next for AudienceScience?
With a robust foundation established through multiple rounds of financing, AudienceScience is well-positioned to further refine its machine learning capabilities and expand its global footprint. The company's focus remains on delivering efficiency and effectiveness for large-scale advertisers, particularly those in the consumer packaged goods sector. As the digital advertising landscape continues to demand higher levels of transparency and automated performance, AudienceScience is poised to leverage its existing infrastructure to maintain its competitive edge, potentially exploring further integration of real-time data analytics to drive shareholder value and operational excellence.
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