What is AudienceScience?
AudienceScience operates as a pioneer in the advertising automation sector, providing a comprehensive technology stack designed to unify siloed digital marketing tools. Its flagship platform, Helios, enables advertisers to manage complex ad impressions and end-user actions within a single, streamlined interface. By integrating machine learning, the company processes billions of transactions per minute, ensuring that global advertisers can execute behaviorally-targeted, fraud-free campaigns with unprecedented efficiency. This technological architecture is particularly vital for large-scale CPG advertisers who require rigorous accountability and performance metrics to maximize their return on investment across more than 50 international markets.
How much funding has AudienceScience raised?
AudienceScience has raised a total of $95.1M across 5 funding rounds:
Series B
$19.9M
Series D
$12.5M
Series F
$23M
Other Financing Round
$23M
Private Equity
$16.7M
Series B (2000): $19.9M, investors not publicly disclosed
Series D (2004): $12.5M led by Mohr Davidow Ventures
Series F (2009): $23M supported by Mohr Davidow Ventures, Meritech, Mayfield Fund, and Integral Capital Partners
Other Financing Round (2010): $23M featuring Integral Capital Partners, Meritech, Mayfield, and Mohr Davidow Ventures
Private Equity (2013): $16.7M backed by Davidow Ventures
Key Investors in AudienceScience
Mayfield
A Menlo Park-based venture capital firm that raises dedicated funds to invest in early-stage technology companies, primarily at seed and Series A, backing enterprise, consumer, and infrastructure founders.
Integral Capital Partners
A firm specializing in expansion-stage private companies and growth-stage public companies within the information technology and life sciences sectors, known for pioneering lifecycle investing.
Mohr Davidow Ventures
A venture capital firm that specializes in innovative tools aimed at enhancing productivity and streamlining processes, focusing on supporting entrepreneurs who recognize significant market opportunities.
What's next for AudienceScience?
With the support of its latest strategic investment, AudienceScience is well-positioned to further refine its cloud-based infrastructure and expand its footprint in high-growth international markets. The company's focus remains on enhancing the Helios platform's capabilities to meet the evolving demands of global advertisers who prioritize transparency and data-driven decision-making. As the digital advertising landscape becomes increasingly complex, AudienceScience is expected to leverage its robust machine learning capabilities to maintain its competitive edge, potentially exploring new avenues for automation that drive further operational efficiency for its enterprise clientele.
See full AudienceScience company page
