What is AudienceScience?
AudienceScience operates as the world's first Advertising Automation solution, designed to deliver simplicity, effectiveness, and accountability at scale for global advertisers and agencies. Its proprietary AudienceScience Helios technology integrates disparate tools used in digital ad impression delivery and end-action execution into a unified platform. This allows marketers to maximize the performance of every advertising dollar spent. Developed in collaboration with a major global CPG advertiser, AudienceScience's cloud-based infrastructure and machine learning capabilities process billions of transactions per minute across more than 50 countries, including China, enabling behaviorally-targeted, fraud-free campaigns for efficiency-seeking marketers.
How much funding has AudienceScience raised?
AudienceScience has raised a total of $95.1M across 5 funding rounds:
Series B
$19.9M
Series D
$12.5M
Series F
$23M
Other Financing Round
$23M
Private Equity
$16.7M
Series B (2000): $19.9M, investors not publicly disclosed
Series D (2004): $12.5M led by Mohr Davidow Ventures
Series F (2009): $23M supported by Mayfield Fund, Meritech, Integral Capital Partners, and Mohr Davidow Ventures
Other Financing Round (2010): $23M featuring Mohr Davidow Ventures, Mayfield, Integral Capital Partners, and Meritech
Private Equity (2013): $16.7M backed by Davidow Ventures
Key Investors in AudienceScience
Mohr Davidow Ventures
Mohr Davidow Ventures specializes in innovative tools aimed at enhancing productivity and streamlining processes, focusing on supporting entrepreneurs with significant market opportunities.
Mayfield
Mayfield is a venture capital firm that invests in early-stage technology companies, backing enterprise, consumer, and infrastructure founders through growth and exit.
Integral Capital Partners
Integral Capital Partners specializes in investing in expansion stage private companies and growth stage public companies within the information technology and life sciences sectors.
What's next for AudienceScience?
With its recent major strategic investment and a substantial overall funding history, AudienceScience is well-positioned for its next phase of growth. The company's focus on integrating complex advertising tools into a single, automated solution addresses a critical need for efficiency and performance in the digital advertising landscape. Future developments are likely to center on enhancing its machine learning capabilities, expanding its global reach, and further solidifying its position as a leader in advertising automation. The company's ability to process vast amounts of data in real-time suggests a continued emphasis on data-driven insights and optimization for its clients.
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