What is AudienceScience?
AudienceScience operates as the world's first Advertising Automation solution, designed to bring simplicity, effectiveness, and accountability to global advertisers and agencies. Its proprietary Helios technology consolidates numerous disparate tools used in digital ad impression delivery and end-action execution into a unified platform. This integration empowers marketers to optimize the performance of their advertising expenditures. Developed in collaboration with a major global CPG advertiser, AudienceScience's technology leverages cloud infrastructure and machine learning to process billions of transactions per minute across more than 50 countries, including China. The company specializes in executing behaviorally-targeted, fraud-free campaigns for clients demanding enhanced efficiency and effectiveness.
How much funding has AudienceScience raised?
AudienceScience has raised a total of $95.1M across 5 funding rounds:
Series B
$19.9M
Series D
$12.5M
Series F
$23M
Other Financing Round
$23M
Private Equity
$16.7M
Series B (2000): $19.9M, investors not publicly disclosed
Series D (2004): $12.5M led by Mohr Davidow Ventures
Series F (2009): $23M supported by Meritech, Mohr Davidow Ventures, Integral Capital Partners, and Mayfield Fund
Other Financing Round (2010): $23M featuring Mayfield, Mohr Davidow Ventures, Integral Capital Partners, and Meritech
Private Equity (2013): $16.7M backed by Davidow Ventures
Key Investors in AudienceScience
Meritech
Meritech Systems LLC is a company operating in the Industrial Machinery & Equipment sector, known for its involvement in technology investments.
Mohr Davidow Ventures
Mohr Davidow Ventures specializes in supporting entrepreneurs and innovative tools aimed at enhancing productivity and streamlining processes, focusing on significant market opportunities.
Mayfield Fund
Mayfield is a venture capital firm that invests in early-stage technology companies, backing founders from seed through growth stages.
What's next for AudienceScience?
The recent major strategic investment in AudienceScience signals a strong validation of its innovative Advertising Automation platform and its capacity to drive significant performance improvements for advertisers. This capital infusion is expected to fuel further technological development, market expansion, and the enhancement of its machine learning capabilities. As the digital advertising landscape continues to evolve, AudienceScience is strategically positioned to capitalize on the increasing demand for transparent, efficient, and data-driven advertising solutions. The company's focus on integrating complex tools into a single, scalable solution addresses a critical need for global advertisers seeking to maximize their return on investment.
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