What is Atana?
Atana, formerly known as Media Partners, is a company focused on delivering engaging, award-winning content coupled with detailed analytics to track user intent and drive positive organizational outcomes. The company specializes in workplace training designed to foster measurable and lasting behavior change. Its core offerings include training modules on Workplace Communication, equipping managers to handle sensitive issues with respect; Respectful Workplaces, aimed at creating safe environments free from harassment and discrimination; Diversity & Inclusion (D&I), promoting awareness and behavior change around unconscious bias and microaggressions; and Workplace Safety, enabling employees to identify and address potential threats. This comprehensive approach positions Atana as a key player in corporate culture and employee development.
How much funding has Atana raised?
Atana has raised a total of $13.1M across 4 funding rounds:
Unspecified
$1.1M
Other Financing Round
$5.6M
Debt
$350K
Series A
$6M
Unspecified (2017): $1.1M with participation from Alliance of Angels
Other Financing Round (2019): $5.6M, investors not publicly disclosed
Debt (2020): $350K supported by PPP
Series A (2023): $6M featuring Alliance of Angels
Key Investors in Atana
Alliance of Angels
Alliance of Angels is a prominent angel investor network based in Seattle, focusing on providing startup funding and seed-stage investments to early-stage companies, particularly in the Pacific Northwest technology, hardware, consumer, and life sciences sectors. They aim to support entrepreneurs in transforming innovative ideas into successful businesses.
PPP
Public-Private Partnership
What's next for Atana?
The recent major strategic investment in Atana signals a pivotal growth phase, likely enabling the company to scale its operations, enhance its content offerings, and expand its market reach. This capital will be instrumental in further developing its analytics capabilities and solidifying its position as a leader in workplace training solutions. The company's focus on measurable behavior change suggests a strategy geared towards enterprise clients seeking demonstrable ROI from their training investments.
See full Atana company page
