What is Atana?
Atana, formerly known as Media Partners, operates at the intersection of educational content and behavioral analytics. The firm provides a comprehensive suite of training modules designed to foster respectful workplace environments, mitigate harassment and bias, and equip management teams with the tools necessary for effective communication. By focusing on measurable behavior change, Atana differentiates itself from traditional compliance-based training providers. Its market position is defined by its ability to translate sensitive organizational issues into actionable data, allowing enterprises to track intent and achieve lasting cultural improvements. The company's core offerings span critical areas such as unconscious bias, microaggressions, and workplace violence prevention, making it an essential resource for modern, inclusive organizations.
How much funding has Atana raised?
Atana has raised a total of $13.1M across 4 funding rounds:
Unspecified
$1.1M
Other Financing Round
$5.6M
Debt
$350K
Series A
$6M
Unspecified (2017): $1.1M with participation from Alliance of Angels
Other Financing Round (2019): $5.6M, investors not publicly disclosed
Debt (2020): $350K supported by PPP
Series A (2023): $6M featuring Alliance of Angels
Key Investors in Atana
Alliance of Angels
Alliance of Angels is Seattle’s leading network of angel investors, dedicated to providing startup funding and seed stage investment to early-stage companies in the Pacific Northwest. With over 180 accredited investor members, they focus on financing high-growth startups in technology, hardware, consumer, and life sciences sectors.
PPP
Public-Private Partnership
Undisclosed Investors
What's next for Atana?
With the successful closure of this major enterprise-level funding, Atana is poised to accelerate its product development roadmap and expand its market reach. The strategic focus will likely center on enhancing its analytics platform to provide deeper insights into organizational health and employee sentiment. As the demand for evidence-based D&I and workplace safety training continues to rise, Atana is expected to leverage this capital to scale its sales and marketing operations, targeting large-scale enterprise clients who require scalable, high-impact solutions. The company's ability to demonstrate a clear return on investment through measurable behavior change will be a key driver in its future growth and market penetration strategies.
See full Atana company page
