What is Assured Allies?
Founded in 2017, Assured Allies operates at the intersection of health-tech and insurtech, providing a comprehensive platform designed to facilitate independent living for older adults. The company partners with major long-term care insurance providers to deliver proactive, evidence-based interventions that help individuals age on their own terms. By shifting the industry focus from reactive care to preventative support, Assured Allies has established itself as a critical infrastructure partner for insurers looking to improve policyholder outcomes while managing long-term liabilities. Their market position is bolstered by a unique business model that aligns the financial incentives of insurance carriers with the personal health goals of their members.
How much funding has Assured Allies raised?
Assured Allies has raised a total of $60.8M across 2 funding rounds:
Series A
$18.3M
Series B
$42.5M
Series A (2021): $18.3M with participation from Core Innovation Capital and New Era Capital Partners
Series B (2023): $42.5M led by Hamilton Lane, Ms&ad Ventures, Harel Insurance, and New Era Capital Partners
Key Investors in Assured Allies
Core Innovation Capital
A venture capital firm specializing in early-stage fintech businesses that aim to unlock wealth and health for the mass market.
Hamilton Lane
A global investment firm providing innovative private markets solutions, with a focus on healthcare, technology, and financial empowerment sectors.
Ms&ad Ventures
The corporate venture arm of MS&AD Insurance Group, focusing on early-stage investments in insurtech, fintech, and healthcare startups.
What's next for Assured Allies?
With the infusion of capital from its latest financing round, Assured Allies is poised to expand its operational footprint and deepen its technological capabilities. The company is expected to leverage these resources to enhance its predictive modeling tools and broaden its network of insurance partners. As the global demographic shift toward an older population continues, the strategic focus will likely remain on scaling the Age Assured program to reach a wider demographic, thereby solidifying its role as a leader in the longevity economy. Future growth will be driven by the continued integration of its platform into enterprise-level insurance ecosystems, ensuring that the company remains at the forefront of the successful aging movement.
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