What is Ascent360?
Founded in 2013 and headquartered in Golden, Colorado, Ascent360 operates as a Software-as-a-Service (SaaS) solution designed to empower clients in growing revenue, accurately measuring return on investment (ROI), and improving access to critical data for reporting. The platform facilitates the aggregation of customer data from disparate systems, enabling sophisticated customer segmentation and the delivery of personalized messages across various communication channels. This capability positions Ascent360 as a key player in the MarTech landscape, offering tools for businesses to deepen customer relationships through data-driven insights and targeted outreach.
How much funding has Ascent360 raised?
Ascent360 has raised a total of $6.3M across 3 funding rounds:
Angel/Seed
$1.9M
Series A
$4.1M
Debt
$350K
Angel/Seed (2016): $1.9M with participation from Service Provider Capital, Nelnet, Access Venture Partners, Bialla Venture Partners, and Rockies Venture Club
Series A (2018): $4.1M led by Bialla Venture Partners, Rockies Venture Club, Fulcrum Equity Partners, Access Venture Partners, and Nelnet
Debt (2020): $350K supported by PPP
Key Investors in Ascent360
Service Provider Capital
Service Provider Capital is a venture capital fund that specializes in co-investing in Seed and Series A deals. They focus on enhancing portfolio companies' reach through their extensive networks.
Nelnet
Nelnet is a leading student loan servicer that also provides payment technology for educational institutions and fiber internet services. They offer solutions for borrowers and businesses.
Access Venture Partners
Access Venture Partners is a Denver and Boulder-based venture capital firm with over 20 years of experience investing in early-stage technology startups, particularly in SaaS and cybersecurity.
What's next for Ascent360?
With a history of consistent capital infusion, including a significant Series A round in late 2018, Ascent360 appears poised for further scaling and product development. The company's focus on data integration and personalized marketing aligns with current market demands for enhanced customer experience and measurable marketing outcomes. Future growth is likely to involve expanding its SaaS platform's capabilities, potentially integrating more advanced analytics or AI-driven personalization features, and broadening its market reach. The recent strategic investment signals confidence from backers in Ascent360's business model and its capacity to capture a larger share of the customer data platform market.
See full Ascent360 company page
