What is Apsalar?
Apsalar operates as a leading provider of mobile insights and audience solutions, empowering major brands and CMOs to maximize the return on their marketing investments. The Apsalar Mobile Marketing Cloud offers a comprehensive suite of tools, including attribution, analytics, user data segmentation, and distribution capabilities, all within a single, secure platform. This integrated approach is designed to enhance user engagement and monetization through more effective, data-driven acquisition and remarketing strategies, positioning Apsalar as a key player in the mobile marketing technology sector.
How much funding has Apsalar raised?
Apsalar has raised a total of $22.8M across 4 funding rounds:
Angel/Seed
$800K
Series A
$5M
Series B
$9M
Unspecified
$8M
Angel/Seed (2010): $800K with participation from 500.com, Founder's Co-op, Seraph Group, and Morado Venture Partners
Series A (2011): $5M led by DN Capital, 500.com, Founder's Co-op, Battery Ventures, and Thomvest Ventures
Series B (2013): $9M supported by Correlation Ventures, Thomvest Ventures, DN Capital, and DCM Ventures
Unspecified (2015): $8M featuring Thomvest Ventures, YJ Capital, and DCM Ventures
Key Investors in Apsalar
500.com
500.com Limited is a leading online sports lottery service provider in China, offering integrated online lottery services and tools. They were among the first to provide online lottery services in China and have been approved by the Ministry of Finance for online lottery sales.
Founder's Co-op
Founders' Co-op is a seed-stage venture capital fund based in Seattle, focusing on investing in ambitious technical founding teams tackling complex enterprise problems, particularly in the Pacific Northwest.
Thomvest Ventures
Thomvest is a group of investment companies that invests on behalf of Peter J. Thomson and his family, focusing on building industry-defining companies for over 25 years across various sectors, including proptech and fintech.
What's next for Apsalar?
With substantial enterprise-level backing and a recent strategic investment, Apsalar is well-positioned for its next phase of growth. The company's focus on providing an integrated platform for mobile insights and audience management suggests a strategic direction towards deepening its market penetration and enhancing its technological offerings. Future developments are likely to involve expanding its data analytics capabilities, refining its segmentation and distribution tools, and potentially exploring new market verticals or strategic partnerships to further solidify its leadership in the mobile marketing ecosystem. The company's trajectory indicates a strong emphasis on data-driven innovation and client success.
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