What is Apsalar?
Apsalar operates as a leading mobile insights and audiences company, empowering major brands and CMOs to maximize the return on their marketing investments. The Apsalar Mobile Marketing Cloud is a comprehensive, integrated platform that combines attribution, analytics, user data segmentation, and distribution capabilities. This unified approach aims to enhance user engagement and monetization through more effective, data-driven acquisition and remarketing strategies, positioning Apsalar as a critical tool for data-driven marketing in the mobile ecosystem.
How much funding has Apsalar raised?
Apsalar has raised a total of $22.8M across 4 funding rounds:
Angel/Seed
$800K
Series A
$5M
Series B
$9M
Unspecified
$8M
Angel/Seed (2010): $800K with participation from 500.com, Morado Venture Partners, Founder's Co-op, and Seraph Group
Series A (2011): $5M led by Thomvest Ventures, Founder's Co-op, DN Capital, Battery Ventures, and 500.com
Series B (2013): $9M supported by DCM Ventures, DN Capital, Thomvest Ventures, and Correlation Ventures
Unspecified (2015): $8M featuring Thomvest Ventures, YJ Capital, and DCM Ventures
Key Investors in Apsalar
Thomvest Ventures
Thomvest Ventures is an investment group that supports entrepreneurs in building industry-defining companies, specializing in sectors like proptech and fintech. They offer strategic guidance and mentorship, leveraging over 25 years of experience to help portfolio companies navigate market cycles.
DCM Ventures
DCM Ventures is a global early-stage venture capital firm focused on software, AI, fintech, and consumer internet. With offices in London, Berlin, and San Francisco, they invest in Seed, Series A, and Series B opportunities, leveraging their network to foster company growth.
DN Capital
DN Capital is a global early-stage venture capital firm founded in 2000, with offices in London, Berlin, and San Francisco. The firm focuses on investing in Seed, Series A, and select Series B opportunities across four key sectors: Software, AI, Fintech, and Consumer Internet.
What's next for Apsalar?
The significant enterprise-level capital infusion suggests Apsalar is poised for a scaling phase, likely focusing on expanding its market reach, enhancing its platform's technological capabilities, and potentially exploring strategic acquisitions. The consistent backing from prominent venture capital firms indicates a strong belief in Apsalar's business model and its ability to capture a larger share of the mobile marketing technology market. Future developments may include deeper integration with advertising platforms, advanced AI-driven analytics, and broader enterprise solutions to cater to evolving client needs.
See full Apsalar company page
