What is Apsalar?
Apsalar operates as a premier mobile insights and audience intelligence platform designed to empower enterprises with actionable data. The company's core offering, the Apsalar Mobile Marketing Cloud, provides a comprehensive suite of tools that bridge the gap between raw user data and effective marketing execution. By facilitating precise user segmentation and attribution, Apsalar enables brands to maximize their return on investment through enhanced engagement and monetization strategies. Its position in the market is defined by its ability to synthesize complex data streams into intuitive, secure, and scalable marketing workflows, making it an essential partner for organizations navigating the complexities of modern mobile user acquisition.
How much funding has Apsalar raised?
Apsalar has raised a total of $22.8M across 4 funding rounds:
Angel/Seed
$800K
Series A
$5M
Series B
$9M
Unspecified
$8M
Angel/Seed (2010): $800K with participation from Seraph Group, 500.com, Morado Venture Partners, and Founder's Co-op
Series A (2011): $5M led by Thomvest Ventures, 500.com, DN Capital, Battery Ventures, and Founder's Co-op
Series B (2013): $9M supported by DCM Ventures, DN Capital, Thomvest Ventures, and Correlation Ventures
Unspecified (2015): $8M featuring Thomvest Ventures, YJ Capital, and DCM Ventures
Key Investors in Apsalar
Thomvest Ventures
Thomvest is a group of investment companies that invests on behalf of Peter J. Thomson and his family, focusing on supporting exceptional entrepreneurs to build industry-defining companies.
DCM Ventures
Digital Cinema Media (DCM) is the market leader in cinema advertising, providing a range of services including campaign planning, production, and audience insights.
DN Capital
DN Capital is a global early-stage venture capital firm founded in 2000, with offices in London, Berlin, and San Francisco, focusing on Software, AI, Fintech, and Consumer Internet.
What's next for Apsalar?
With the support of its strategic partners, Apsalar is well-positioned to further refine its predictive analytics capabilities and expand its footprint in the enterprise software sector. The company's focus remains on deepening its integration with global marketing ecosystems, ensuring that brands can maintain a competitive edge through superior audience targeting and performance measurement. As the industry shifts toward more privacy-centric and data-transparent models, Apsalar's commitment to secure, high-performance infrastructure will likely serve as a cornerstone for its future growth and market expansion efforts.
See full Apsalar company page
