What is Apsalar?
Apsalar operates as a premier mobile marketing cloud, providing an integrated platform that empowers brands and CMOs to optimize their marketing expenditures. The company's core value proposition lies in its ability to synthesize complex user data into actionable insights, facilitating precise attribution, advanced analytics, and granular user segmentation. By enabling more effective acquisition and remarketing strategies, Apsalar serves as a critical infrastructure layer for businesses seeking to maximize user engagement and long-term monetization in an increasingly fragmented mobile ecosystem.
How much funding has Apsalar raised?
Apsalar has raised a total of $22.8M across 4 funding rounds:
Angel/Seed
$800K
Series A
$5M
Series B
$9M
Unspecified
$8M
Angel/Seed (2010): $800K with participation from Seraph Group, Morado Venture Partners, Founder's Co-op, and 500.com
Series A (2011): $5M led by DN Capital, 500.com, Thomvest Ventures, Battery Ventures, and Founder's Co-op
Series B (2013): $9M supported by Correlation Ventures, DN Capital, DCM Ventures, and Thomvest Ventures
Unspecified (2015): $8M featuring DCM Ventures, YJ Capital, and Thomvest Ventures
Key Investors in Apsalar
Thomvest Ventures
Thomvest is a group of investment companies that invests on behalf of Peter J. Thomson and his family, focusing on supporting exceptional entrepreneurs to build industry-defining companies.
DN Capital
DN Capital is a global early-stage venture capital firm founded in 2000, with offices in London, Berlin, and San Francisco, focusing on Software, AI, Fintech, and Consumer Internet.
DCM Ventures
DCM Ventures is a global venture capital firm that provides market entry support and investment policy across all stages of company growth.
What's next for Apsalar?
With a history of sustained investment from high-profile venture firms, Apsalar is well-positioned to further scale its enterprise-level operations. The strategic capital infusion provides the necessary runway to enhance its proprietary attribution technology and expand its footprint in global markets. As the demand for data-driven marketing transparency continues to rise, Apsalar is expected to leverage its existing platform capabilities to deepen its integration with major advertising ecosystems, thereby solidifying its role as an essential partner for brands navigating the complexities of mobile-first consumer behavior.
See full Apsalar company page
