What is Apptimize?
Apptimize operates as a sophisticated platform for Mobile A/B Testing and Release Management, providing product teams with the tools necessary to facilitate data-driven growth. By supporting iOS, Android, web, and OTT platforms, the company enables seamless cross-platform optimization and personalized user experiences. Their technology is engineered to enhance customer engagement and drive revenue, positioning Apptimize as a critical component in the modern product development stack. The platform empowers teams to execute experiments and manage feature rollouts with precision, effectively bridging the gap between raw data and actionable product improvements.
How much funding has Apptimize raised?
Apptimize has raised a total of $18.6M across 4 funding rounds:
Other Financing Round
$120K
Angel/Seed
$2.1M
Series A
$4M
Series B
$12.4M
Other Financing Round (2013): $120K with participation from Y Combinator
Angel/Seed (2014): $2.1M led by Merus Capital, AngelList, XG Ventures, Y Combinator, Maverick Capital, Ltd., Beenos Partners, Google Ventures, STARLING VENTURES, Andreessen Horowitz, and Start Fund
Series A (2015): $4M supported by Costanoa Venture Capital.
Series B (2016): $12.4M featuring Glynn Capital, U.S. Venture Partners, and Western Technology Investments
Key Investors in Apptimize
U.S. Venture Partners
A prominent Silicon Valley venture capital firm specializing in early-stage investments across cybersecurity, enterprise software, and consumer products.
Glynn Capital
A Menlo Park-based firm providing growth capital to private and public technology companies with sustainable business models.
Western Technology Investments
A specialized venture debt provider that has supported over 1,400 companies since 1980, focusing on minimizing shareholder dilution during growth phases.
What's next for Apptimize?
Looking ahead, the strategic deployment of the $12.4M capital is expected to accelerate the company's product roadmap and deepen its penetration into the enterprise software market. By leveraging its established reputation and the backing of top-tier venture firms, Apptimize is well-positioned to refine its cross-platform capabilities and expand its footprint in the competitive landscape of digital experience optimization. The focus remains on empowering product teams to achieve faster, more reliable growth through innovative testing solutions that adapt to the evolving needs of global digital consumers.
See full Apptimize company page
