What is AppsFlyer?
AppsFlyer operates as a sophisticated marketing measurement and analytics platform, enabling businesses to optimize performance across mobile, web, and connected television channels. By integrating AI-powered insights with robust attribution technologies, the company provides essential tools for fraud protection, deep linking, and customer journey mapping. Its market position is defined by a commitment to transparency and data security, serving as a foundational infrastructure for brands seeking to drive sustainable growth in a privacy-centric digital landscape.
How much funding has AppsFlyer raised?
AppsFlyer has raised a total of $1.7B across 6 funding rounds:
Series A
$7.1M
Series B
$20M
Series C
$56M
Series D
$210M
Series E
$1B
Debt
$400M
Series A (2014): $7.1M with participation from Magma Venture Partners and Pitango Venture Capital
Series B (2015): $20M led by Pitango Venture Capital, Magma Venture Partners, and Fidelity Growth Partners
Series C (2017): $56M supported by Deutsche Telekom Capital Partners, Pitango, and Qumra Capital
Series D (2020): $210M featuring Magma Venture Partners, Salesforce Ventures, Pitango Venture Capital, General Atlantic, Deutsche Telekom Capital Partners, Qumra Capital, and Goldman Sachs Growth
Series E (2026): $1B backed by Google, Unity Technologies, Meta Platforms, and Moloco
Debt (2026): $400M with participation from Bank Leumi le Israel
Key Investors in AppsFlyer
A global technology leader focused on organizing the world's information, providing extensive platforms for digital advertising and data analytics.
Unity Technologies
The creator of a leading real-time 3D development platform, supporting interactive content creation across gaming, automotive, and architectural industries.
Meta Platforms
A technology conglomerate building immersive social experiences and digital infrastructure to help businesses connect and grow globally.
What's next for AppsFlyer?
With the recent infusion of capital, AppsFlyer is poised to deepen its investment in machine learning and predictive analytics, further enhancing its suite of enterprise-grade marketing tools. The strategic focus will likely shift toward scaling its data collaboration infrastructure and expanding its footprint in emerging digital channels. By leveraging its strong backing from industry leaders, the company is well-positioned to maintain its competitive edge, driving innovation in attribution and performance measurement while navigating the evolving regulatory requirements of the global digital economy.
See full AppsFlyer company page
