What is AppsFlyer?
Established in 2011 and headquartered in San Francisco, California, AppsFlyer provides a comprehensive mobile marketing analytics and attribution platform. Their suite of services includes advanced features such as deep linking, robust fraud protection, intelligent smart banners, and enhanced security and privacy measures. AppsFlyer empowers businesses to understand and optimize their mobile marketing campaigns, driving user acquisition and engagement through data-driven insights. The company's focus on providing essential tools for mobile marketers positions it as a critical infrastructure provider in the digital advertising landscape.
How much funding has AppsFlyer raised?
AppsFlyer has raised a total of $293.1M across 4 funding rounds:
Series A
$7.1M
Series B
$20M
Series C
$56M
Series D
$210M
Series A (2014): $7.1M with participation from Pitango Venture Capital and Magma Venture Partners
Series B (2015): $20M led by Pitango Venture Capital, Magma Venture Partners, and Fidelity Growth Partners
Series C (2017): $56M supported by Deutsche Telekom Capital Partners, Qumra Capital, and Pitango
Series D (2020): $210M featuring General Atlantic, Deutsche Telekom Capital Partners, Magma Venture Partners, Qumra Capital, Pitango Venture Capital, Goldman Sachs Growth, and Salesforce Ventures
Key Investors in AppsFlyer
General Atlantic
General Atlantic is a global growthequity firm that provides capital and strategic support to highgrowth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology. With dozens of portfolio companies worldwide and offices across the Americas, EMEA, and AsiaPacific, it partners with founders and management teams to accelerate growth, international expansion, and transformational initiatives.
Deutsche Telekom Capital Partners
DTCP Digital Transformation Capital Partners GmbH specializes in innovative investment strategies focused on driving digital transformation across various sectors. The company invests in digital infrastructure and growth-stage companies, particularly in areas such as Cybersecurity, SaaS, AI, and Robotics. With over 3 billion euros in assets under management, DTCP aims to support transformative growth and innovation in the modern digital economy. Their clients include top enterprise SaaS entrepreneurs and companies in need of essential digital infrastructure.
Pitango Venture Capital
Pitango is a venture capital firm that partners with visionary entrepreneurs and groundbreaking companies, supporting them from stealth mode to maturity. The firm operates through three funds: First, Growth, and HealthTech, focusing on exceptional founding teams. Pitango aims to provide value-added support to its portfolio companies, fostering innovation and growth in various sectors. Their intended clients include startups and established companies in the technology and health sectors.
What's next for AppsFlyer?
With its substantial enterprise-level backing and a recent major strategic investment, AppsFlyer is well-positioned for its next phase of growth. This significant capital infusion suggests a strategic focus on scaling operations, potentially through market expansion, product development, or strategic acquisitions. The company's trajectory indicates a move towards solidifying its leadership in the mobile attribution market, likely by enhancing its platform's capabilities in areas such as AI-driven analytics, privacy-centric solutions, and cross-platform measurement. Continued investment in innovation will be key to maintaining its competitive edge and serving the evolving needs of global marketers.
See full AppsFlyer company page
