What is AppsFlyer?
AppsFlyer operates as a sophisticated marketing measurement and analytics platform, providing businesses with the tools necessary to optimize digital performance across mobile, web, and connected television channels. By offering a suite of privacy-first attribution, fraud protection, and deep linking solutions, the company enables organizations to navigate complex customer journeys with precision. Its integration of AI-powered insights allows brands to maintain data security while driving sustainable growth, positioning AppsFlyer as an essential partner for enterprises seeking transparency and actionable intelligence in an increasingly fragmented digital advertising market.
How much funding has AppsFlyer raised?
AppsFlyer has raised a total of $1.3B across 5 funding rounds:
Series A
$7.1M
Series B
$20M
Series C
$56M
Series D
$210M
Series E
$1B
Series A (2014): $7.1M with participation from Pitango Venture Capital and Magma Venture Partners
Series B (2015): $20M led by Fidelity Growth Partners, Magma Venture Partners, and Pitango Venture Capital
Series C (2017): $56M supported by Deutsche Telekom Capital Partners, Qumra Capital, and Pitango
Series D (2020): $210M featuring Magma Venture Partners, Goldman Sachs Growth, General Atlantic, Qumra Capital, Salesforce Ventures, Pitango Venture Capital, and Deutsche Telekom Capital Partners
Series E (2026): $1B backed by Google, Unity Technologies, Meta Platforms, and Moloco
Key Investors in AppsFlyer
Google is a global technology leader focused on organizing the world's information and making it universally accessible through its extensive suite of platforms and services.
Unity Technologies
Unity Technologies provides the world's most widely-used real-time 3D development platform, enabling creators to build interactive experiences across multiple digital platforms.
Meta Platforms
Meta builds social technologies that connect people and help businesses grow, currently focusing on the evolution toward immersive augmented and virtual reality experiences.
What's next for AppsFlyer?
Following this major strategic investment, AppsFlyer is well-positioned to accelerate its product roadmap and expand its footprint in the global enterprise sector. The company is expected to leverage this capital to deepen its machine learning capabilities and enhance its data collaboration solutions, addressing the growing demand for privacy-centric marketing tools. As the industry shifts toward more complex, cross-platform attribution models, AppsFlyer's focus on maintaining high-fidelity measurement will likely drive further adoption among global brands, cementing its status as a leader in the marketing technology stack.
See full AppsFlyer company page
