What is AppsFlyer?
Established in 2011 and headquartered in San Francisco, California, AppsFlyer provides a comprehensive mobile marketing analytics and attribution platform. Their suite of services is designed to empower businesses with insights into user acquisition and engagement, offering solutions such as deep linking, advanced fraud protection, personalized smart banners, and robust security and privacy features. AppsFlyer's technology is critical for marketers seeking to optimize their campaigns and understand the customer journey in the complex mobile ecosystem.
How much funding has AppsFlyer raised?
AppsFlyer has raised a total of $1.3B across 4 funding rounds:
Series A
$7.1M
Series B
$20M
Series C
$56M
Series D
$210M
Series A (2014): $7.1M with participation from Pitango Venture Capital and Magma Venture Partners
Series B (2015): $20M led by Pitango Venture Capital, Fidelity Growth Partners, and Magma Venture Partners
Series C (2017): $56M supported by Pitango, Deutsche Telekom Capital Partners, and Qumra Capital
Series D (2020): $210M featuring Qumra Capital, General Atlantic, Deutsche Telekom Capital Partners, Pitango Venture Capital, Goldman Sachs Growth, Magma Venture Partners, and Salesforce Ventures
Key Investors in AppsFlyer
Pitango Venture Capital
Pitango is a venture capital firm that partners with visionary entrepreneurs and groundbreaking companies, supporting them from stealth mode to maturity. The firm operates through three funds: First, Growth, and HealthTech, focusing on exceptional founding teams. Pitango aims to provide value-added support to its portfolio companies, fostering innovation and growth in various sectors. Their intended clients include startups and established companies in the technology and health sectors.
Magma Venture Partners
Magma VC is a venture capital firm focused on investing in innovative startups, particularly in Israel. The company aims to support entrepreneurs by providing capital and strategic guidance to help them grow their businesses. With a diverse portfolio of companies, Magma VC seeks to identify and nurture high-potential ventures across various sectors. Their commitment to fostering entrepreneurship is reflected in their investment principles and active engagement with the startup community.
Fidelity Growth Partners
Fidelity Growth Partners Europe (FGPE) is a venture and growth capital firm that invests in bold technology entrepreneurs with aspirations to build great businesses. FGPE is part of a global network of funds backed by Fidelity's proprietary, long-term capital with a 40-year heritage of venture investing. Combining a collaborative approach with a deep global network, Fidelity has backed global winners from Atari and Nuance in the US to Alibaba and Wuxi Pharma Tech in Asia. FGPE's track record in Europe includes investments in market leaders such as Curam (IBM), Newbay (RIM), GoodData, InnoGames, Wahanda and Notonthehighstreet. FGPE is currently investing a £100 million fund dedicated to backing fast-growing European technology companies.
What's next for AppsFlyer?
The recent major strategic investment in AppsFlyer, following its substantial enterprise-level funding, positions the company for accelerated expansion and innovation. This capital injection is likely to fuel further development of its attribution and analytics platform, potentially enabling entry into new markets or the enhancement of existing services like fraud prevention and deep linking. Given its established presence and the scale of its backing, AppsFlyer appears poised to solidify its leadership in the mobile marketing technology sector, driving further advancements in data-driven marketing strategies.
See full AppsFlyer company page
