What is Applitools?
Applitools operates at the intersection of software development and quality assurance, addressing a critical gap in the automated testing market. Founded by developers seeking to optimize release cycles, the company provides a sophisticated platform that automates the verification of UI look and feel. Unlike traditional functional testing tools, Applitools utilizes advanced visual AI to ensure that elements such as color, shape, position, and size remain consistent across diverse browsers, operating systems, and screen resolutions. This capability is essential for modern enterprises aiming to maintain high-quality user experiences while accelerating their deployment pipelines.
The company's market position is solidified by its ability to replace manual regression testing, which historically consumed significant time and resources. By integrating seamlessly into existing CI/CD workflows, Applitools has become a cornerstone technology for organizations prioritizing digital transformation and robust software delivery.
How much funding has Applitools raised?
Applitools has raised a total of $41.8M across 4 funding rounds:
Series A
$2.5M
Other Financing Round
$250K
Series B
$8M
Series C
$31M
Series A (2014): $2.5M with participation from Magma Venture Partners
Other Financing Round (2015): $250K led by iAngels
Series B (2017): $8M supported by Bessemer Venture Partners, iAngels, Sierra Ventures, Magma Venture Partners, and La Maison Compagnie d'Investissement
Series C (2018): $31M featuring OpenView
Key Investors in Applitools
Bessemer Venture Partners
A prominent venture capital firm with a long history of supporting transformative technology companies across various stages of growth.
Magma Venture Partners
An Israel-based venture capital firm focused on nurturing high-potential startups through strategic guidance and capital investment.
OpenView
A Boston-based venture capital firm specializing in expansion-stage investments for high-growth B2B software companies.
What's next for Applitools?
With the support of its latest financing, Applitools is well-positioned to expand its footprint in the enterprise software sector. The strategic focus will likely center on enhancing its AI-driven visual testing capabilities and deepening its integration with emerging development frameworks. As the demand for automated quality assurance grows, the company is expected to leverage its capital to accelerate product innovation and capture a larger share of the global DevOps market. By maintaining its commitment to solving complex UI validation challenges, Applitools is poised to remain a vital partner for engineering teams worldwide, driving efficiency and reliability in the software development lifecycle.
See full Applitools company page
