What is Applitools?
Applitools provides a cutting-edge platform designed to automate the testing of look and feel, user experience, and functional UI elements. Founded by software developers, the company addresses the inherent inefficiencies in traditional testing cycles where manual verification across multiple browsers, resolutions, and operating systems often consumed days of engineering time. By leveraging advanced AI, Applitools ensures that every UI element—from color and shape to position and size—is rendered correctly, thereby preventing visual regressions that could compromise the end-user experience. The platform is a critical component for modern DevOps teams aiming to accelerate release cycles without sacrificing quality.
How much funding has Applitools raised?
Applitools has raised a total of $41.8M across 4 funding rounds:
Series A
$2.5M
Other Financing Round
$250K
Series B
$8M
Series C
$31M
Series A (2014): $2.5M with participation from Magma Venture Partners
Other Financing Round (2015): $250K led by iAngels
Series B (2017): $8M supported by Bessemer Venture Partners, Magma Venture Partners, iAngels, Sierra Ventures, and La Maison Compagnie d'Investissement
Series C (2018): $31M featuring OpenView
Key Investors in Applitools
OpenView
Founded in 2006, OpenView Venture Partners invests in B2B software companies such as Zipwhip, Calendly, Deputy and more. The company is headquartered in Boston, Massachusetts.
Bessemer Venture Partners
Bessemer Venture Partners is a global venture capital firm with a long history of investing in early-stage technology companies, maintaining a significant presence in major innovation hubs including Silicon Valley and Israel.
Magma Venture Partners
Magma VC is a venture capital firm focused on investing in innovative startups, particularly in Israel. The company aims to support entrepreneurs by providing capital and strategic guidance to help them grow their businesses.
What's next for Applitools?
With the support of its latest capital injection, Applitools is well-positioned to deepen its penetration into the enterprise software market. The strategic focus will likely center on expanding its AI-driven testing capabilities to support increasingly complex digital ecosystems, including mobile-first applications and cross-platform web frameworks. As the demand for high-velocity software delivery continues to rise, Applitools is expected to leverage its financial resources to enhance its global sales infrastructure and further integrate its platform into the broader CI/CD pipeline, cementing its role as an essential utility for quality assurance professionals worldwide.
See full Applitools company page
