What is Applitools?
Applitools was founded by software developers aiming to drastically shorten product release cycles. Recognizing a gap in the market for automated visual testing, the company developed a platform that addresses the time-consuming manual regression testing of user interfaces across various operating systems, browsers, and localizations. Applitools' core innovation lies in its ability to automatically verify the look, feel, and user experience of an application, ensuring UI elements are correctly rendered in terms of color, shape, position, and size, and that no elements overlap or obscure others. This capability is crucial for maintaining high-quality user experiences in today's fast-paced development environments.
How much funding has Applitools raised?
Applitools has raised a total of $41.8M across 4 funding rounds:
Series A
$2.5M
Other Financing Round
$250K
Series B
$8M
Series C
$31M
Series A (2014): $2.5M with participation from Magma Venture Partners
Other Financing Round (2015): $250K led by iAngels
Series B (2017): $8M supported by Magma Venture Partners, Bessemer Venture Partners, iAngels, La Maison Compagnie d'Investissement, and Sierra Ventures
Series C (2018): $31M featuring OpenView
Key Investors in Applitools
Magma Venture Partners
Magma VC is a venture capital firm focused on investing in innovative startups, particularly in Israel. The company aims to support entrepreneurs by providing capital and strategic guidance to help them grow their businesses.
OpenView
Founded in 2006, OpenView Venture Partners invests in B2B software companies such as Zipwhip, Calendly, Deputy and more. The company is headquartered in Boston, Massachusetts.
iAngels
iAngels Crowd Ltd is a company that operates in the Venture Capital & Private Equity industry. It employs 10to19 people and has 1Mto5M of revenue. The company is headquartered in Israel.
What's next for Applitools?
With its substantial enterprise-level backing, Applitools is strategically positioned for significant expansion. The recent capital infusion is expected to fuel further development of its visual AI testing capabilities, enhance its market penetration, and potentially explore new verticals or integrations. The company's focus on automating a critical, yet often manual, aspect of software development suggests a trajectory towards becoming an indispensable tool for engineering teams seeking to improve efficiency and product quality. Continued investment in AI and machine learning will likely be central to its future innovations, solidifying its leadership in the automated visual testing market.
See full Applitools company page
