What is Applitools?
Applitools was founded by software developers aiming to accelerate product release cycles. Recognizing a gap in the market for automated visual testing, the company developed a platform that addresses the time-consuming manual regression testing of user interfaces across various operating systems, browsers, and resolutions. Applitools' core innovation lies in its ability to automatically verify the look, feel, and user experience of an application, ensuring UI elements appear correctly in terms of color, shape, position, and size, and that no elements overlap or obscure others. This capability is crucial for maintaining high-quality user experiences and shortening development timelines.
How much funding has Applitools raised?
Applitools has raised a total of $41.8M across 4 funding rounds:
Series A
$2.5M
Other Financing Round
$250K
Series B
$8M
Series C
$31M
Series A (2014): $2.5M with participation from Magma Venture Partners
Other Financing Round (2015): $250K led by iAngels
Series B (2017): $8M supported by Magma Venture Partners, iAngels, La Maison Compagnie d'Investissement, Bessemer Venture Partners, and Sierra Ventures
Series C (2018): $31M featuring OpenView
Key Investors in Applitools
OpenView
OpenView Venture Partners is a venture capital firm specializing in B2B software companies, known for backing firms like Zipwhip and Calendly. They invest in companies aiming for significant growth and market leadership.
Magma Venture Partners
Magma VC is an Israeli venture capital firm that focuses on investing in innovative startups, providing both capital and strategic guidance to help entrepreneurs scale their businesses.
iAngels
iAngels is a venture capital firm operating in the Venture Capital & Private Equity industry, known for its investment in promising startups and fostering entrepreneurship.
What's next for Applitools?
With substantial enterprise-level backing, Applitools is poised for accelerated expansion and further innovation in the automated visual testing space. The company's focus on shortening release cycles and enhancing UI quality positions it to capitalize on the increasing demand for efficient and reliable software development practices. Future strategic investments are likely to target enhancements in AI-driven visual analysis, broader platform integrations, and expanded market reach, solidifying Applitools' leadership in ensuring visual perfection across the software development lifecycle.
See full Applitools company page
