What is Applied Data Finance?
Founded in 2014 and headquartered in San Diego, California, Applied Data Finance (ADF) operates Personify Financial. This division leverages advanced data science and machine learning techniques to accurately assess the credit risk of non-prime borrowers. As an installment loan lender, ADF offers a range of loan sizes and terms, catering to a segment of the market often underserved by traditional financial institutions. The company's core competency lies in its technological approach to credit assessment and loan origination, positioning it as a key player in the evolving landscape of alternative lending.
How much funding has Applied Data Finance raised?
Applied Data Finance has raised a total of $280.6M across 8 funding rounds:
Debt
$50M
Debt
$3.3M
Private Equity
$20M
Other Financing Round
$145M
Unspecified
$17.8M
Debt
$350K
Other Financing Round
$14.2M
Debt
$30M
Debt (2015): $50M with participation from Victory Park Capital
Debt (2017): $3.3M led by Victory Park Capital
Private Equity (2017): $20M supported by Redpoint Capital Group
Other Financing Round (2018): $145M featuring MAI Capital Management, Victory Park Capital Advisors, and Park Cities Asset Management
Unspecified (2019): $17.8M, investors not publicly disclosed
Debt (2020): $350K with participation from PPP
Other Financing Round (2020): $14.2M, investors not publicly disclosed
Debt (2022): $30M supported by Park Cities Asset Management
Key Investors in Applied Data Finance
Park Cities Asset Management
Park Cities Asset Management is an asset-based finance firm that provides flexible financial solutions, focusing on the lower-middle market. They specialize in structuring loans backed by high-quality collateral, targeting investment sizes between $10 million and $50 million.
Redpoint Capital Group
Redpoint Capital Group is a firm specializing in asset-based finance, offering flexible solutions to the underserved lower-middle market. They focus on investments ranging from $10 million to $50 million, secured by high-quality collateral.
Victory Park Capital
Victory Park Capital Advisors is an investment firm providing capital to emerging and established companies, particularly those unable to access traditional funding. They leverage industry networks and expertise in credit structuring for special situations investing.
What's next for Applied Data Finance?
The recent major strategic investment signals a pivotal moment for Applied Data Finance, likely enabling further technological development, market expansion, and enhancement of its lending platform. Given the enterprise-level context of its total funding, the company appears poised for significant scaling, potentially exploring new product offerings or deepening its penetration in existing markets. This strategic backing will be crucial for navigating the competitive fintech lending environment and solidifying its position as a leader in data-driven credit solutions for non-prime consumers.
See full Applied Data Finance company page
