What is Applecart?
Founded in 2013 by Matt Kalmans and Sacha Samotin, Applecart operates out of New York City. The company has developed proprietary technology designed to map billions of social relationships among adult Americans, leveraging publicly available data. Its platform is instrumental for major corporations, national nonprofit organizations, trade associations, and political campaigns, enabling them to effectively reach hard-to-reach decision-makers across various sectors, including corporate executives, legislators, regulators, investors, and media figures.
How much funding has Applecart raised?
Applecart has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
Key Investors in Applecart
Endeavor
Endeavor, a global powerhouse in sports, entertainment, and marketing, likely provides Applecart with strategic partnerships and market access within these key industries.
KKR
KKR Co-Chairman and Co-CEO Henry Kravis's involvement suggests a focus on strategic growth and financial oversight, potentially aiding Applecart in its expansion phases.
Chris Burch
Entrepreneur Chris Burch's backing indicates a belief in Applecart's disruptive potential and innovative technology within the marketing and data analytics sectors.
What's next for Applecart?
With its substantial late-stage funding, Applecart is poised for significant expansion and further technological innovation. The strategic investment suggests a focus on scaling operations, enhancing its data-mapping capabilities, and potentially exploring new market verticals. The company's ability to connect clients with influential audiences positions it for continued growth and market leadership in the data-driven marketing technology space.
See full Applecart company page
