What is Appcues?
Appcues offers a comprehensive platform designed to empower businesses in creating personalized, multi-channel user experiences. Its suite of tools facilitates enhanced onboarding, drives feature adoption, and improves customer retention through features like in-app messaging, automated workflows, email campaigns, and push notifications. Serving over 1,500 scaling SaaS companies, Appcues is instrumental in optimizing user journeys and gathering critical feedback, particularly for B2B SaaS organizations aiming for measurable improvements in user engagement.
How much funding has Appcues raised?
Appcues has raised a total of $44.3M across 4 funding rounds:
Angel/Seed
$1.2M
Series A
$10M
Debt
$1M
Series B
$32.1M
Angel/Seed (2014): $1.2M with participation from Atlas Venture
Series A (2018): $10M led by Accomplice VC and Sierra Ventures
Debt (2020): $1M supported by PPP
Series B (2022): $32.1M featuring NewSpring, Columbia Partners, Sierra Ventures, and Accomplice
Key Investors in Appcues
Accomplice VC
Accomplice VC is a venture capital firm based in Massachusetts, investing in technology startups. They focus on early-stage companies, providing capital and strategic support to help founders achieve product-market fit and scale their businesses.
Sierra Ventures
Sierra Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups, particularly in enterprise software, infrastructure, data/AI, and frontier tech, guiding them from product-market fit through scaleup.
NewSpring
NewSpring is a private equity and venture capital firm that invests in growth-stage companies. They provide capital and strategic guidance to help businesses expand their operations and market reach.
What's next for Appcues?
With its recent major strategic investment, Appcues is poised for significant scaling and further development of its user engagement solutions. The substantial total funding indicates a strong market validation and provides the necessary capital for expanding its technological capabilities, enhancing its go-to-market strategies, and potentially exploring new verticals or deepening its penetration in existing ones. This capital infusion is expected to fuel innovation in personalized customer communication and solidify its position as a leader in the SaaS engagement space.
See full Appcues company page
