What is Appcoach?
Founded in 2014, Appcoach operates as a global mobile performance marketing agency, leveraging technology to activate user acquisition strategies across diverse digital channels including search, social media, and direct media buying. Its proprietary technology suite, featuring Appcoach Market, Appcoach Ultron, and an Appcoach Supply Side Platform (SSP), empowers advertisers to scale their presence and enables publishers to effectively monetize traffic worldwide. Appcoach's industry recognition includes being a Google Premier Partner, a Facebook marketing partner, and its inclusion in the LUMApartners Mobile LUMAscape 2017. With a global footprint of 10 offices, the company has been supported by venture capital, notably Yonghua Capital.
How much funding has Appcoach raised?
Appcoach has raised a total of $10M across 1 funding round:
Series A
$10M
Series A (2015): $10M with participation from Yonghua Capital
Key Investors in Appcoach
Yonghua Capital
Yonghua Capital is a private equity investment firm based in Shanghai, China, specializing in enhancing the value of Chinese enterprises through strategic investments.
What's next for Appcoach?
The company's enterprise-level funding context suggests a strategic pivot towards significant market penetration and potentially further technological development. Appcoach's established global presence and partnerships with major platforms like Google and Facebook position it for continued growth in the dynamic mobile advertising sector. Future initiatives are likely to focus on enhancing its patented technologies and expanding its service offerings to meet evolving advertiser and publisher demands in international markets.
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