What is Appcoach?
Founded in 2014 and headquartered in Shanghai, Appcoach operates as a technology-driven global mobile performance marketing agency. The company specializes in activating worldwide mobile user acquisition strategies through localized initiatives across search, display networks, social media, and digital media buying. Appcoach's proprietary technology suite, including Appcoach Market, Appcoach Ultron, and its Supply Side Platform (SSP), empowers advertisers to scale their market presence and enables publishers to effectively monetize their traffic on a global scale. Recognized as a Google Premier Partner and a Facebook marketing partner, Appcoach has also been featured in LUMApartners' Mobile LUMAscape. With a global footprint spanning 10 offices, the company has been supported by venture capital.
How much funding has Appcoach raised?
Appcoach has raised a total of $10M across 1 funding round:
Series A
$10M
Series A (2015): $10M with participation from Yonghua Capital
Key Investors in Appcoach
Yonghua Capital
Yonghua Capital is a private equity firm based in Shanghai, China, established in 1994. It specializes in private equity investments, with a particular focus on identifying and enhancing the value of Chinese enterprises.
What's next for Appcoach?
The recent major strategic investment indicates Appcoach is likely in a scaling phase, potentially focusing on expanding its technological capabilities, global reach, or market penetration. This capital infusion will likely fuel further development of its patented ad-tech solutions and reinforce its position as a key player in the competitive mobile advertising landscape. The company's established partnerships and venture-capital backing suggest a strategic focus on sustainable growth and market leadership.
See full Appcoach company page
