What is Anzu?
Anzu operates as a sophisticated in-game advertising platform that bridges the gap between game developers and global brands. By utilizing a patented 3D ad tracking engine, the company provides non-disruptive, highly engaging ad placements that prioritize the player experience while ensuring measurable viewability. As the first ad platform to achieve Unity verification and the sole officially licensed in-game ad provider for Xbox, Anzu has established a robust moat in the digital monetization space. Its self-serve dashboard offers developers granular control over ad inventory, facilitating reliable revenue streams that complement gameplay rather than detracting from it.
How much funding has Anzu raised?
Anzu has raised a total of $83.5M across 4 funding rounds:
Series A
$6.5M
Series B
$9M
Other Financing Round
$20M
Series B
$48M
Series A (2019): $6.5M with participation from Axel Springer Digital Ventures, Bitkraft Esports Ventures, and WPP
Series B (2021): $9M led by Alumni Ventures, Chicago Cubs, WPP, Sony Innovation Fund, HBSE Ventures, Marc Merrill, Gaingels companies, BITKRAFT Ventures, and Goal Ventures
Other Financing Round (2022): $20M supported by WPP, HTC, Marc Merrill, Chicago Cubs, NBCUniversal, SONY, Alumni Ventures, BITKRAFT Ventures, Goal Ventures, and HBSE Ventures
Series B (2023): $48M featuring Simon Equity Partners and Evolution
Key Investors in Anzu
WPP
WPP is a global leader in marketing services and communications, providing a comprehensive range of advertising, media investment management, and data analytics services to multinational clients.
BITKRAFT Ventures
BITKRAFT is a global venture capital firm specializing in early- and mid-stage investments in gaming and emerging technologies, with a focus on synthetic reality and interactive media.
Sony Innovation Fund
The Sony Innovation Fund is dedicated to engaging with innovative startups to fuel the development of disruptive technologies and foster collaboration across the global Sony network.
What's next for Anzu?
Looking ahead, Anzu is well-positioned to capitalize on the convergence of gaming and digital media. The recent infusion of capital is expected to accelerate the development of its programmatic infrastructure and expand its footprint in emerging markets. By leveraging its strategic partnerships with industry giants, Anzu aims to further integrate its ad-tech solutions into the broader gaming ecosystem, potentially exploring new frontiers in virtual reality and interactive entertainment. The company remains focused on maintaining its status as the preferred partner for advertisers seeking high-impact, brand-safe environments within the rapidly evolving gaming sector.
See full Anzu company page
