What is Amperity?
Founded in 2016, Amperity operates a sophisticated software platform designed to unify customer data at scale. By unlocking access to and usability for complete customer data, Amperity empowers businesses to gain deeper insights into their customer base. This capability is crucial for modern enterprises seeking to personalize customer experiences and optimize marketing strategies. The company's focus on comprehensive data unification addresses a critical need in the market for accurate and actionable customer intelligence.
How much funding has Amperity raised?
Amperity has raised a total of $189M across 5 funding rounds:
Series A
$9M
Series B
$28M
Series C
$50M
Debt
$2M
Series D
$100M
Series A (2016): $9M with participation from Madrona Venture Group
Series B (2017): $28M led by Madrona Venture Group
Series C (2019): $50M supported by Goldman Sachs, TriplePoint Venture Growth BDC, Madera Technology Partners, Madrona Venture Group, and Declaration Partners
Debt (2020): $2M featuring PPP
Series D (2021): $100M backed by Highsage Ventures, Madera Technology Partners, Tiger Global, Madrona Venture Group, and Declaration Partners
Key Investors in Amperity
Madrona Venture Group
Founded in 1995, Madrona Venture Group is a venture capitalist investment company focusing on consumer internet, commercial software, and services. They are a key early-stage backer of Amperity.
Declaration Partners
Declaration Partners LP is an investment company providing private equity, financial services, and investment management, founded in 2017 and based in New York, New York. They have participated in Amperity's later funding rounds.
Highsage Ventures
Highsage Ventures is a private investment firm established in 2019, headquartered in Boston, Massachusetts, that invests opportunistically across asset classes and geographies, seeking long-term partnerships. They were part of Amperity's Series D funding.
What's next for Amperity?
The substantial enterprise-level funding and recent strategic investment indicate a strong market validation for Amperity's technology and business model. This capital infusion is expected to fuel further product development, enhance its go-to-market strategy, and potentially expand its global reach. Amperity is likely to focus on deepening its platform capabilities and forging strategic partnerships to solidify its position as a leader in the customer data unification space. The company's trajectory suggests a move towards scaling operations and capturing a larger share of the enterprise customer data management market.
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