What is AMP?
Established in 2022, AMP operates as a specialized software development entity dedicated to streamlining the e-commerce experience. The company provides a comprehensive platform designed to bolster customer engagement and optimize sales performance for online merchants. Its core service offerings include sophisticated cart upsell mechanisms, automated product description generation, currency switching capabilities, and integrated SMS marketing solutions. By simplifying complex commerce workflows, AMP enables businesses of varying sizes to drive sustainable growth and improve conversion metrics in an increasingly competitive digital landscape.
How much funding has AMP raised?
AMP has raised a total of $20M across 1 funding round:
Series A
$20M
Series A (2025): $20M with participation from Openspace Ventures and OneVentures
Key Investors in AMP
Openspace Ventures
Openspace Ventures is a prominent multi-strategy asset manager focused on Southeast Asian tech-native businesses, managing significant committed capital to support early and growth-stage ventures.
OneVentures
OneVentures is a leading venture capital firm that provides strategic support and capital to high-growth technology companies, often focusing on innovation-led market disruption.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for AMP?
With the successful closure of this major strategic investment, AMP is well-positioned to transition into a more aggressive growth phase. The company is expected to leverage these resources to deepen its product development, specifically targeting advanced AI-driven features that further automate the retail experience. Furthermore, the backing from prominent regional investors suggests a strategic focus on scaling its footprint within the Southeast Asian digital economy. As AMP continues to refine its platform, the focus will likely shift toward enterprise-level integration and the expansion of its service portfolio to address the evolving needs of global online retailers.
See full AMP company page