What is Ameritest?
Headquartered in Albuquerque, New Mexico, Ameritest has been a pioneer for over three decades in utilizing imagery to measure brand memories. The company employs a proprietary suite of research methodologies, including Picture Sorts, Copy Sorts, Flash Tests, and Memory Maps, to assist clients in enhancing their brand image, refining ad executions, and boosting advertising effectiveness. Ameritest boasts an extensive database of ad testing experience across various sectors such as automotive, consumer packaged goods, retail, and financial services. Its innovative approach and scalable research methods have earned it six ARF David Ogilvy Ad Research Awards, enabling creatives to view their work through the lens of their target audience.
How much funding has Ameritest raised?
Ameritest has raised a total of $350K across 1 funding round:
Debt
$350K
Debt (2020): $350K with participation from PPP
What's next for Ameritest?
The recent major strategic investment signifies a pivotal moment for Ameritest, likely enabling further expansion of its proprietary research technologies and global workforce. As a company operating in the late-stage funding environment, this capital infusion is expected to fuel strategic initiatives aimed at solidifying its market leadership and potentially exploring new verticals or enhancing its data analytics capabilities. Ameritest's continued focus on pioneering imagery-based research positions it for sustained innovation and competitive advantage in the advertising research landscape.
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