Ameritest Funding: How Much Did They Raise & Key Investors

How Much Did Ameritest Raise?
Funding & Key Investors

Ameritest, a veteran leader in the brand and advertising research sector, has successfully secured a major strategic investment, bringing its total capital accumulation to $350K. This latest infusion of $350K underscores the firm's enduring relevance in a data-saturated marketing landscape. By leveraging its proprietary methodologies, the company continues to solidify its position as a critical partner for global brands seeking to quantify the impact of their creative assets.

The recent financing round, finalized on April 28, 2020, serves as a testament to the firm's resilience and its ability to adapt its long-standing research frameworks to modern digital advertising requirements. As the industry shifts toward more granular performance metrics, Ameritest remains at the forefront, providing the analytical rigor necessary to bridge the gap between creative intent and consumer memory.

What is Ameritest?

Ameritest

Business Services

Research & Development

Advertising Networks

Headquartered in Albuquerque, New Mexico, Ameritest operates as a high-end consultancy specializing in the intersection of psychology and advertising research. Since its inception in 1990 by founder Chuck Young, the firm has distinguished itself through the development of unique diagnostic tools such as Picture Sorts, Copy Sorts, and Memory Maps. These instruments allow marketers to visualize how their campaigns are encoded in the minds of target audiences, moving beyond simple click-through rates to measure long-term brand equity.

The company's extensive database, spanning sectors from automotive to consumer packaged goods, provides a robust foundation for its research services. By enabling creatives to view their work through the lens of the consumer, Ameritest has earned significant industry recognition, including six David Ogilvy Ad Research Awards. Its globally distributed workforce ensures that it can provide localized insights while maintaining a unified, high-standard methodology across diverse international markets.

How much funding has Ameritest raised?

Ameritest has raised a total of $350K across 1 funding round:

2020

Debt

$350K

Debt (2020): $350K with participation from PPP

Key Investors in Ameritest

PPP

Public-Private Partnership

What's next for Ameritest?

With this late-stage capital injection, Ameritest is well-positioned to scale its research infrastructure and potentially integrate advanced machine learning capabilities into its existing memory-mapping systems. The strategic focus will likely center on enhancing the speed of delivery for its ad-testing insights, ensuring that clients can iterate on creative executions in real-time. Furthermore, the firm is expected to expand its footprint in the financial services and retail sectors, where the demand for precise, memory-based advertising metrics is currently accelerating. By continuing to refine its proprietary methodologies, Ameritest aims to maintain its competitive edge as a premier research consultancy in an increasingly complex global media environment.

See full Ameritest company page

See More Financial Insights