What is Ambition?
Ambition develops customized dashboards engineered for core sales key performance indicators, aiming to enhance productivity and goal achievement for performance-driven teams operating in a work-from-anywhere model. The company's platform is designed to foster a culture of positive accountability and elite productivity, bridging the gap between distributed workforces and organizational success. Headquartered in Chattanooga, Tennessee, Ambition is positioning itself as a key player in the sales technology sector.
How much funding has Ambition raised?
Ambition has raised a total of $17.9M across 3 funding rounds:
Unspecified
$2M
Debt
$350K
Series B
$15.5M
Unspecified (2014): $2M with participation from Google Ventures and SV Angel
Debt (2020): $350K led by PPP
Series B (2021): $15.5M supported by Primus Capital
Key Investors in Ambition
Primus Capital
Primus Capital is a U.S.-based growth-oriented private equity firm that invests in healthcare, software, and technology-enabled services companies, typically providing equity capital for buyouts, recapitalizations, and expansion financings.
Google Ventures
GV is a venture capital firm investing across multiple stages and sectors, with a focus on enterprise solutions, life sciences, consumer products, and frontier technology innovations.
SV Angel
SV Angel is a long-term investment firm dedicated to supporting founders by providing essential resources, strategic insights, and a vast network to help companies scale.
What's next for Ambition?
With the recent major strategic investment and substantial overall capital, Ambition is poised for accelerated scaling and product development. The company's focus on enabling distributed teams through robust KPI tracking suggests a strategic expansion into broader HR tech or sales enablement markets. Future growth will likely involve enhancing platform capabilities, expanding market reach, and potentially exploring new verticals that benefit from data-driven performance management.
See full Ambition company page
