What is Amagi?
Headquartered in Bangalore, India, Amagi Corporation operates as a sophisticated media technology provider specializing in cloud-based broadcasting solutions. The company empowers content owners and broadcasters to create, manage, and monetize linear channels across various platforms, including connected TV and digital streaming services. By leveraging advanced cloud infrastructure, Amagi enables its clients to achieve operational efficiency and reach global audiences with unprecedented agility. Its market position is defined by its ability to bridge the gap between traditional broadcast workflows and the modern digital-first ecosystem, making it an essential partner for media enterprises seeking digital transformation.
How much funding has Amagi raised?
Amagi has raised a total of $370.9M across 9 funding rounds:
Series A
$5.5M
Unspecified
$5.5M
Series B
$5.5M
Series C
$15M
Series D
$35M
Unspecified
$100M
Multiple Rounds
$204.5M
Series A (2011): $5.5M, investors not publicly disclosed
Unspecified (2013): $5.5M led by Mayfield Fund
Series B (2013): $5.5M supported by Mayfield and Nadathur Fareast
Series C (2015): $15M featuring Mayfield
Series D (2016): $35M backed by Emerald Media
Unspecified (2021): $100M with participation from Accel, Norwest Venture Partners, Avataar Ventures, and Premji Invest
Unspecified (2022): $95M led by Norwest Venture Partners, Accel, and Avataar Ventures
Series F (2022): $82M supported by General Atlantic
Share Placement (2022): $27.5M featuring General Atlantic
Key Investors in Amagi
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as technology and financial services, partnering with management teams to accelerate international expansion.
Accel
Accel is a global venture capital firm that partners with exceptional teams from the inception of their ideas through all phases of private company growth, focusing on supporting innovative startups and scaling businesses.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm headquartered in Palo Alto with a strong focus on technology and media sectors.
What's next for Amagi?
Looking ahead, Amagi is well-positioned to leverage its recent capital to accelerate international expansion and enhance its proprietary technology stack. The company's focus remains on scaling its SaaS-based broadcasting platform to meet the surging demand for personalized, data-driven content delivery. With the support of growth-oriented partners, Amagi is likely to prioritize strategic acquisitions and product innovation to maintain its competitive edge. As the media industry continues to pivot toward cloud-native architectures, Amagi's established infrastructure and deep domain expertise provide a strong foundation for sustained long-term growth and potential public market readiness.
See full Amagi company page
