What is Alternative Sales?
Alternative Sales Corp. operates as a specialized provider of commercial kitchen solutions, offering a comprehensive suite of refrigeration, cooking, and storage hardware. Beyond mere equipment distribution, the company distinguishes itself through value-added services, including professional kitchen layout design and end-to-end project management. By catering to a diverse clientele—ranging from independent restaurants to large-scale catering operations—the firm has established itself as a critical node in the regional hospitality supply chain.
Headquartered in Kingston, New Hampshire, the organization bridges the gap between equipment procurement and operational efficiency. Their business model integrates supply chain logistics with financial flexibility, providing clients with tailored financing options that facilitate the acquisition of essential infrastructure. This holistic approach to the food service market allows Alternative Sales to maintain high client retention rates and a robust competitive advantage in the New England territory.
How much funding has Alternative Sales raised?
Alternative Sales has raised a total of $712K across 2 funding rounds:
Debt
$350K
Debt
$362K
Debt (2020): $350K with participation from PPP
Debt (2021): $362K led by PPP
Key Investors in Alternative Sales
PPP
Public-Private Partnership
What's next for Alternative Sales?
With the recent influx of capital, Alternative Sales is poised to accelerate its strategic initiatives, focusing on the modernization of its inventory management systems and the expansion of its design consultancy division. The company is expected to leverage this financial backing to optimize its logistics network, thereby reducing lead times for critical kitchen installations. Furthermore, the firm will likely explore deeper penetration into the regional market, capitalizing on the post-pandemic recovery of the hospitality sector.
As the company transitions into this next phase of growth, the focus will remain on scaling its service-oriented business model. By integrating advanced project management tools and expanding its portfolio of certified pre-owned equipment, Alternative Sales aims to solidify its reputation as a premier partner for food service enterprises seeking both reliability and cost-effective operational solutions.
