What is Alternative Sales?
Alternative Sales Corp. operates as a specialized provider of new and certified pre-owned restaurant and food service equipment. Headquartered in Kingston, New Hampshire, the company distinguishes itself through a dual-pronged business model that combines high-quality hardware distribution—ranging from advanced refrigeration units to heavy-duty cooking and storage solutions—with value-added professional services. These services include intricate commercial kitchen design and end-to-end project management, which are essential for modern food service enterprises. By catering to a diverse clientele that includes restaurants, catering firms, and institutional food service providers, Alternative Sales has established itself as a critical infrastructure partner in the regional hospitality sector. Their commitment to providing flexible financing options further enhances their value proposition, allowing businesses to scale their operations without prohibitive upfront capital expenditures.
How much funding has Alternative Sales raised?
Alternative Sales has raised a total of $712K across 2 funding rounds:
Debt
$350K
Debt
$362K
Debt (2020): $350K with participation from PPP
Debt (2021): $362K led by PPP
Key Investors in Alternative Sales
PPP
Public-Private Partnership
What's next for Alternative Sales?
Looking ahead, the strategic deployment of the $362K capital will likely focus on expanding the company's inventory capacity and enhancing its project management capabilities. As the food service industry continues to evolve toward more efficient, technology-integrated kitchen environments, Alternative Sales is well-positioned to capture additional market share by offering turnkey solutions that address both equipment procurement and facility design. The firm's focus on certified pre-owned equipment also aligns with broader industry trends toward sustainability and cost-effective operational scaling. Future growth initiatives will likely involve deepening their penetration into the New England market while potentially exploring digital enhancements to their supply chain and client consultation processes, ensuring they remain a preferred partner for commercial kitchen development.
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