What is Alltricks?
Alltricks operates as a sophisticated online retailer, curating an extensive catalog of over 450,000 items dedicated to cycling, running, and outdoor activities. By bridging the gap between high-end manufacturers and the end consumer, the company has established a comprehensive ecosystem that includes expert technical advice, rapid fulfillment, and a diverse product range from more than 500 leading brands. Its market position is defined by a commitment to both the professional athlete and the casual enthusiast, utilizing a data-driven approach to inventory management and customer engagement that distinguishes it from traditional brick-and-mortar competitors.
How much funding has Alltricks raised?
Alltricks has raised a total of $10.6M across 2 funding rounds:
Private Equity
$2.1M
Private Equity
$8.5M
Private Equity (2016): $2.1M with participation from Partech Ventures
Private Equity (2017): $8.5M led by Partech Ventures, Sonorfi, Entrepreneur Venture, 123 Investment Managers, and Financiere De La Gommerie
Key Investors in Alltricks
Partech Ventures
A global investment firm providing capital and operational support to entrepreneurs across seed, venture, and growth stages with a focus on technology and digital brands.
123 Investment Managers
A capital investment management firm specializing in unlisted French companies, prioritizing financial performance alongside long-term sustainability and economic growth.
Entrepreneur Venture
A venture capital firm that provides strategic advisory services and financial backing to early and mid-stage companies.
What's next for Alltricks?
With the successful closure of its latest financing round, Alltricks is well-positioned to deepen its digital transformation and expand its footprint in the European and international sports retail markets. The strategic focus will likely shift toward enhancing the user experience through advanced personalization, optimizing supply chain efficiencies, and potentially exploring new product categories that align with its core demographic. As the company matures, the emphasis on sustainable growth and long-term value creation will remain paramount, supported by the operational expertise of its seasoned investor base.
See full Alltricks company page
