What is Allset?
Headquartered in Los Angeles, Allset operates as a sophisticated food pre-ordering platform designed to bridge the gap between local dining establishments and tech-savvy consumers. Since its inception in 2015, the company has focused on eliminating friction in the dining process by facilitating pre-ordered meals, contactless pickup, and streamlined dine-in experiences. With a network spanning over 3,500 restaurants, Allset serves as a critical B2B and B2C intermediary, leveraging mobile technology to optimize operational efficiency for restaurant operators while providing a seamless, time-saving interface for diners. Its market position is defined by its ability to integrate directly into the daily workflows of the food service industry, effectively transforming how urban populations interact with local eateries.
How much funding has Allset raised?
Allset has raised a total of $18.1M across 5 funding rounds:
Angel/Seed
$1.5M
Other Financing Round
$1M
Angel/Seed
$2.4M
Series A
$5M
Series B
$8.3M
Angel/Seed (2015): $1.5M with participation from SMRK VC Fund
Other Financing Round (2015): $1M led by SMRK VC Fund and Alexandr Chernyak
Angel/Seed (2016): $2.4M supported by Metamorphic Ventures, Andreesen Horowitz, FJ Labs, and SMRK VC Fund
Series A (2017): $5M featuring SMRK VC Fund, Compound, Andreessen Horowitz, Vaizra Investments, FJ Labs, and Greycroft Partners
Series B (2020): $8.3M backed by Andreessen Horowitz, Greycroft Partners, Inovo Venture Partners, SMRK VC Fund, and European Bank for Reconstruction and Development
Key Investors in Allset
SMRK VC Fund
A venture investment firm established in 2013, specializing in high-growth sectors including AdTech, Mobile Technology, and FinTech.
Andreessen Horowitz
A prominent venture capital firm that invests in both early-stage start-ups and established growth companies across the technology landscape.
Greycroft Partners
A leading venture capital firm focused on the Internet and mobile markets, leveraging extensive industry connections to help entrepreneurs scale successful businesses.
What's next for Allset?
Looking ahead, the strategic deployment of the $8.3M capital is expected to accelerate Allset's expansion into new geographic territories and bolster its technological capabilities. As the food-tech sector continues to evolve toward contactless and automated solutions, Allset is well-positioned to leverage its existing infrastructure to capture additional market share. The company's focus will likely remain on deepening its restaurant partnerships and refining its user-facing mobile application to maintain a competitive edge. By prioritizing operational scalability and user retention, Allset aims to solidify its status as a foundational player in the global digital dining marketplace, ensuring long-term sustainability and continued innovation in the face of shifting consumer behaviors.
See full Allset company page
