What is Allocadia?
Founded in 2010 and headquartered in Vancouver, British Columbia, Allocadia offers a comprehensive software solution designed to streamline marketing operations. Its platform empowers organizations to effectively plan and manage marketing budgets, track campaign performance, and ultimately optimize spending to drive revenue growth. The company operates within the competitive MarTech landscape, providing critical tools for marketing teams to demonstrate ROI and strategic impact.
How much funding has Allocadia raised?
Allocadia has raised a total of $24.5M across 3 funding rounds:
Angel/Seed
$1M
Series A
$7M
Series B
$16.5M
Angel/Seed (2013): $1M with participation from Illuminate Ventures and Beehive Holdings
Series A (2014): $7M led by Beehive Holdings, Don Mattrick, Inovia, Illuminate Ventures, Norm Francis, and Altos Ventures
Series B (2015): $16.5M supported by Inovia, Altos Ventures, and Susquehanna Growth Equity
Key Investors in Allocadia
Inovia
iNovia Capital is a full-stack venture firm founded in 2007, specializing in building enduring global technology companies. They focus on investing in people first, supporting founders from seed to growth stages.
Altos Ventures
Altos Ventures is a Silicon Valley-based venture capital firm established in 1996, investing in early to growth-stage technology companies across consumer and enterprise sectors. They act as the first institutional investor and provide long-term support.
Beehive Holdings
Beehive Holdings is an angel fund that specializes in seed to Series A investments, particularly in companies creating products and services for women. They provide seed money, strategic guidance, and network access to energetic management teams.
What's next for Allocadia?
With substantial backing, Allocadia is poised for continued expansion and innovation in the marketing technology sector. The recent strategic investment suggests a focus on scaling operations, enhancing product development, and potentially exploring new market opportunities. Future growth will likely involve further integration of advanced analytics and AI capabilities to provide deeper insights into marketing performance and budget allocation, solidifying its role as a key player in enterprise marketing management.
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